Senior Market Strategy Lead — Growth

3 days ago

Winnipeg MB, Winnipeg Census Division, MB; Manitoba, Canada Sun Life Assurance Company of Canada Full-time
Sun Life is seeking an AVP, Market Strategy, Activation, & Communications to lead the strategy for Group Retirement Services. You will shape the market narrative, value proposition and go-to-market approach, coordinating with corporate marketing, CXO and member marketing leadership to drive growth and engagement for sponsors and members.
You will oversee a cross-functional team of 10+ marketing professionals, translate insights into differentiated messaging, and steer investments with measurable
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