Associate Director, Performance Marketing

Location:
Remote Canada Only. Company: Hale Digital Inc. We partner with consumer focused businesses poised for transformation, empowering them to experience growth, discover new directions, and reach the next level of their success. Our efforts drive measurable and significant revenue growth through comprehensive media and digital strategies. We’re hiring an Associate Director, Performance Marketing to lead the media strategy, performance, and execution for a portfolio of clients. This role is ideal for someone who combines deep performance marketing expertise with strong client leadership, strategic thinking, and a passion for outcomes. You won’t just set the strategy—you’ll be in-platform making the magic happen, ensuring ideas translate into real performance. You build strong client relationships, confidently lead performance conversations, and maintain a clear pulse on every moving piece of the media strategy. At Hale we aim to be better
- part of how we achieve that is by having a senior team actively working within accounts. The responsibilities of this role will draw on your expertise as marketing leader – as well as the finesse of your in-platform skills. Big-Picture Thinking, Hands-On Delivery: You operate seamlessly at both tactical and strategic levels
- hands-on in execution while translating insights into impact-driven recommendations that lead performance conversations and help clients achieve and exceed goals. End-to-End Digital Media Strategy: Own and lead full-funnel digital media strategy across paid search, paid social, display, programmatic, and emerging channels, ensuring all efforts align to client business goals and drive measurable outcomes. Performance & Optimization Leadership: Analyze performance data to uncover insights, implement optimizations, and inform strategic recommendations. Lead structured testing roadmaps across creative, audiences, bidding, and landing pages to turn learnings into scalable impact. Growth & Innovation Mindset: Proactively identify opportunities for growth, efficiency, and innovation, bringing new ideas forward that elevate performance and expand the client partnership. Performance Accountability: Own the results and drive execution, and ensure all strategic initiatives deliver performance. Partner closely with creative, analytics, and channel specialists to deliver integrated, high-performing programs that move the business forward. Do you have 6-8 years of performance marketing experience, including leading strategic conversations and executing directly in ad platforms? Are you deeply hands‑on in-platform, with experience in media planning, buying, and ongoing campaign management? Do you have experience with Amazon Ads and/or retail media networks like Walmart Connect (or similar)? Have you supported or integrated performance programs with email, CRM, SEO/AIO, and/or CRO initiatives? Do you have experience with creative analysis and testing, including using performance insights to guide iteration? Are you confident building reporting that includes pulling data, identifying key insights, recommending pivots, and presenting performance narratives to clients? Do you have experience with measurement strategies like multi-touch attribution (MTA) and/or incrementality testing? Are you highly collaborative—comfortable leading when needed and also being led depending on the account and team structure? Are you a strong verbal and written communicator who can translate complex performance concepts into clear, accessible takeaways for stakeholders? Competitive salary – Fair pay based on your experience, skills, and value. Fully funded benefits – Full coverage for health, dental, and vision at no cost to you. Flexibility to work in a way that empowers your best performance, at home, in office or both. We support an adaptive, agile work-life balance. Ready to help us redefine better? We’re committed to employment equity and diversity in the workplace, and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expressions, or any sexual orientation, Aboriginal persons, and persons with disabilities. Hale is an equal opportunity employer and vows to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process.