MARKETING & COMMUNICATIONS SPECIALIST, CONTRACT

Business Link Alberta (“BLA”) is a government-funded, not-for-profit organization dedicated to supporting entrepreneurs and small business owners across Alberta. For more than 30 years, BLA has helped thousands of prospective and existing entrepreneurs through webinars, events, conferences, and personalized one-on-one consultations. In addition to providing guidance on how and where to access support, BLA has also administered grant funding programs on behalf of the government.

BLA collaborates with a wide range of service providers, funding organizations, and small business support agencies throughout the province. Each year, BLA serves more than 5,000 clients from across Alberta, including those in rural communities, and urban centers.

Our Mission

Business Link Alberta helps Alberta’s small businesses start and succeed.

Our Values

• Inclusive
• Impactful
• Non-Judgmental

Our Culture

• Innovative
• Transparent
• Open-Minded
• Collaborative
• Respectful
• Belonging

POSITION SUMMARY

Business Link Alberta is seeking an experienced Marketing & Communications Specialist to provide temporary support to the Marketing & Communications team through March 31, 2027.

Reporting to the Director, Marketing & Communications, this role supports the delivery of integrated marketing, communications, and community engagement initiatives that connect entrepreneurs across Alberta with BLA’s programs and services.

This is a hands-on role suited to someone who can contribute immediately, work independently, and manage assigned projects from brief to completion with minimal supervision. The Specialist will clarify objectives, ask focused questions, coordinate the necessary resources, and deliver accurate, engaging work within established timelines and approval processes.

The role supports a broad range of activities, including content creation, social media, paid advertising, email marketing, website updates, webinars, events, sponsorships, community engagement, out-of-home campaigns, and new initiatives.

Priorities will evolve based on team needs. The successful candidate will bring strong practical experience, sound judgement, and the flexibility to move between projects while maintaining quality and meeting deadlines. They will be comfortable learning BLA’s internal processes quickly and using core marketing tools without extensive training.

Key Relationships:

• Director, Marketing & Communications
• Marketing & Communications team
• Client Service team and other internal teams
• Community partners, sponsors, and service providers
• Entrepreneurs and small business clients

LOCATION & WORK ENVIRONMENT

• Calgary, Alberta (hybrid model)
• Minimum three days per week in-office or in face-to-face settings
• Occasional travel within Alberta (approximately 4–6 times per year)
• Availability to attend occasional meetings and events outside regular business hours.

KEY RESPONSIBILITIES

Marketing, Communications, and Content Creation

• Research, write and edit blogs, website content, client stories, newsletters, and other marketing materials.
• Translate interviews, background information, and subject matter into clear, engaging and accessible content for different audiences and channels.
• Write and edit content in Canadian Press style, maintaining alignment with BLA’s brand and voice.
• Create, schedule, and publish organic content for BLA’s social media channels.
• Monitor social media channels and engage with clients, community organizations, and other stakeholders.
• Prepare and distribute Business Link Alberta’s bi-weekly e-newsletter using Mailchimp.
• Update and publish website content in WordPress, including editing pages and layouts using Elementor.
• Create graphics and marketing materials using Canva.
• Support promotional campaigns for webinars, events, programs and BLA services.
• Support paid social media campaigns, including Meta advertising.
• Support out-of-home advertising campaigns, including coordinatio