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Content Creator

1 month ago


Toronto, Ontario, Canada We Are Social Full time

Content Creator (Sport)

We are a global agency that delivers world-class creative ideas for forward-thinking brands. We connect people and brands in meaningful ways by creating ideas worth talking about.

Are you obsessed with sports, social media, and creating content that stops fans mid-scroll? Do you instinctively know what makes a moment go viral? If you're a creator who thrives on fast-paced, high-energy storytelling and can capture the thrill of the game in a way that resonates with millions, this role is for you. Join We Are Social as a Sports Content Creator and bring your creative vision to some of the biggest sports brands in the world.

What you'll be doing:

  • Shoot, edit, and optimize short-form videos (TikTok, Reels, YouTube Shorts) that capture the energy of live sporting moments and engage audiences in real-time.
  • Leverage your creative skills in videography, editing, and design to produce content using both in-platform tools (like TikTok's video editor) and design programs (Photoshop, Premiere, After Effects).
  • Identify emerging trends in sports and pop culture, using your knowledge to craft content that taps into the latest fan conversations and viral moments.
  • Work closely with writers and social media managers to ideate on quarterly and monthly proactive content plans for sports brands.
  • Analyze audience insights and engagement metrics to pitch and produce content that drives shares, saves, and conversations.
  • Collaborate across teams to support creative campaigns, influencer content, and production needs, ensuring the content aligns with the brand's voice and audience.
  • Contribute to our weekly editorial newsroom , taking ownership of identifying trends, insights, and producing reactive content that capitalizes on live sporting events and breaking news.
  • Support the briefing of external content creators for social-first campaigns, ensuring consistency and engagement across all touchpoints.

What we're looking for:

  • 1 to 3 years of experience in content creation, preferably in sports or entertainment, where you've produced a wide range of social media content.
  • A killer portfolio packed with high-performing social content—memes, video edits, fan reactions, and trend-driven pieces that showcase your ability to capture the culture of sports.
  • In-depth knowledge of design tools like Photoshop, Premiere, Illustrator, and After Effects, with the ability to create eye-catching content optimized for different social platforms.
  • Strong visual storytelling and video editing skills, with a proven ability to create engaging content that resonates with sports fans and boosts engagement.
  • A deep, instinctive understanding of sports culture, from locker room banter to viral fan reactions, with a finger on the pulse of athlete personalities, trending moments, and digital storytelling.
  • Thrives under pressure—whether it's reacting to a game-winning goal in real time or pivoting content strategies when a sports story takes a new turn.
  • A passion for creating content that gets people talking, sharing, and engaging, especially when it comes to sports .

Why should you join our team?

At We Are Social, we don't just offer a job—we offer a creative career in an agency that moves at the speed of culture. Here's what you'll get:

  • We are the first, largest, most awarded socially-led creative agency in the world, connecting you to 1,300+ like-minded professionals around the world
  • An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
  • Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
  • Generous vacation starting at 3 weeks + 1 extra week during the Summer and over the holidays
  • Agency summer days (exact policy differs per campus and agency)
  • Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
  • Dogs allowed, dedicated Private wellness room (in select offices)
  • Regular team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more We are obsessed with learning and being better humans
  • In-house learning & development sessions and annual career and growth conversations
  • Access to internal network of opportunities across all agencies
  • Focus on developing and recruiting BIMPOC Talent
  • Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

We invest in your health and wellness:

  • Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more
  • Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist, guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family
  • Dedicated health and wellness rooms when you need a place to get grounded
  • A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises
  • Maternity leave top up program

We're humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We'll reach out directly to those we'd like to meet for an interview.

This job posting will expire: March 14, 2025 @ 12pm

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes We Are Social what it is—and we wouldn't have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

By joining We Are Social, you are joining a global socially-led creative agency, with unrivaled social media expertise. With over 1,300 people in 20 offices around the world, we deliver a global perspective to our clients in a time when social is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures, and subcultures, spanning the social and gaming landscape. We work with the world's biggest brands, including Adidas, Diageo, Prime Video and Four Seasons, to reach the right people in a strategic, relevant, and effective way. We Are Social is part of Plus Company. To learn more, visit

We're part of the Plus Company - the Entrepreneurial Network

Plus Company is a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we're made of. A whole network of them.

Together with Plus Company agencies, we use our collective strengths to form bespoke, innovative and integrated teams that deliver a positive impact on your business. That means faster time to market, less bureaucracy to navigate, and no end to the creative magic-making for our clients.

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