Remote ABM Campaign Manager at ZestyAI
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Elevate your marketing career with ZestyAI as a Remote ABM Campaign Manager. Drive revenue through strategic execution of targeted account programs and email marketing. In this full-time role, you will manage and execute comprehensive ABM initiatives across various tiers, focusing on named accounts. Collaborate closely with the Senior Director of Marketing and sales teams, ensuring that your campaigns are effective and aligned with pipeline goals. This position demands hands-on experience in B2B marketing, particularly in highly regulated sectors like insurtech or fintech. Key Responsibilities:
- Lead ABM program execution across segments and named accounts
- Develop segmented email nurture sequences and promotions
- Oversee monthly executive newsletters — content and distribution
- Create and optimize landing pages using Unbounce or similar
- Manage day-to-day LinkedIn Ads and performance reporting
- 5+ years in B2B marketing, preferably in insurtech or fintech
- Proven ABM execution across multiple tiers
- Expertise in marketing and automation platforms
- Strong writing skills for technical audiences
- Ability to work autonomously and collaborate with Sales
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