English Copywriter

20 hours ago
Montréal QC, Montreal Regional Municipality, QC; Montréal region; Québec Province, Canada Vacances Air Canada / Air Canada Vacations Full-time
Job Title: English Copywriter Department: Marketing Position Status: 12 Month Temporary Contract The English Copywriter will be responsible for creating engaging copy that aligns with Air Canada Vacations’ brand voice and company values at every touch point. The English copywriter also creates and proofreads marketing, promotional, UX and editorial copy for various departments across the company, including Marketing, Ecommerce, and more. Brainstorm and present campaign concepts to Marketing stakeholders Oversee copy and serve as a point of contact for assigned campaigns and initiatives to ensure a successful launch Write copy for Air Canada Vacations campaigns (B2C & B2B), and marketing material including and not restricted to newsletters, web assets (landing pages, banners and more), flyers, brochures, etc. Participate in marketing campaign meetings with other key players to understand the company’s expectations relating to marketing content Work with the in-house marketing and graphic design team to develop creative concepts Work with the Ecommerce team to write engaging, SEO-driven and user-friendly content for the web Collaborate with departments across the organization: gather context and requirements, attend project meetings and ensure stakeholders’ goals are met Review marketing material, including material featuring the Air Canada Vacations brand produced by third parties Write copy in accordance with national and provincial advertising compliance standards, as well as Canadian Press Style Guide and ensure those standards are met Understand different language styles that appeal to various target markets Stay in the know on marketing trends and competitors’ marketing activities, as well as web writing best practices Undergraduate in Creative Writing, English, Communications, Journalism or equivalent ~Excellent communication and proofreading skills ~ Experience developing marketing concepts ~ Ability to balance technical and creative writing ~ Advertising agency experience an asset ~ Travel industry experience an asset ~ UX and conversion copywriting experience an asset #

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