Club B Specialist

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY RANGE:

$80,000
- $95,000 + Actual base pay will depend and vary based on factors such as individual experience and skills of the applicant. BONUS:

Starting Bonus at Target $20,000 Variable Compensation opportunities are contingent on individual performance and overall business results, pursuant to the Bonus Plan; listed amount are targeted values and not guarantees. VACANCY TYPE:

This posting reflects a vacant position.

LOCATION:

Toronto Office; 5 days/week in office. Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home. About BEES: BEES is a global B2B digital commerce platform created by AB InBev. At BEES, our ambition is – and always will be – to make the lives of our customers easier and their businesses more profitable. Through our platform, we bring the power of digital to small and medium-sized retailers and the companies that service them, unlocking new growth opportunities for all. To learn more about how we are leading the way in transforming the businesses and livelihoods of millions, visit ROLE SUMMARY: The Club B Specialist is a strategic and results-driven role focusing on overseeing and managing our Club B Rewards & Loyalty Program on BEES. They are responsible for optimizing audience segmentation, redemption catalogue management, Club B campaign execution, results analyses, and cross-functional collaboration. The ideal candidate will possess a strong ability to analyze data, optimize user engagement, and manage vendor relationships, while aligning campaigns with regional priorities and business goals. This role requires a dynamic individual who is both strategic and operationally focused, with the ability to drive measurable results through data-driven decisions and effective campaign management. JOB

RESPONSIBILITIES:
Audience Segmentation & Optimization: Create segmented audiences for Club B Campaigns based on user activity/engagement, propensity to redeem, sales data, regional nuances, & Key Account variations. Catalogue & Vendor Management: Manage full Club B Redemption catalogue; including re-segmenting and optimizing catalogues based on POC engagement and buying behaviour. Manage relationships with current vendors & explore opportunities with new vendors. Campaign Execution: Launch and monitor all Club B Campaigns & Challenges, adjusting as needed to optimize key metrics (conversion, click through rate, offer completion, redemption) Analytics and Reporting: Track and report on Club B and Digital Comms campaigns while continually identifying areas for improvement. Validate regional data, new POCs and active user base, in order to accurately report on KPIs. Strategic Thinking: Collaborate with internal stakeholders to review results & opportunities for platform enhancement. Problem Solving: ability to utilize collaboration, process analysis and cross-functional leadership to identify, analyze and execute solutions to problems at varying levels of complexity with a high sense of urgency and communication JOB

QUALIFICATIONS:
University Degree in Business or related field Excellent communication, presentation, & organizational skills Highly agile in an ever changing digital environment Ability to be comfortable leading a project with ambiguity Strong project management & teamwork skills and orientation. Highly adaptable, and capable of handling multiple projects Experience in cross-functional team collaboration, including regional, internal, and global stakeholders Experience applying appropriate exploration techniques leading your project through conception and innovation Holistic mindset to identify new initiatives internally or externally to help drive the business results for the projects WHY LABATT: As one of Canada’s Top 100 Employers, Labatt is a place where our peopl