Brand Specialist

4 weeks ago

Brampton ON, Canada HOS Global Foods Full time

House of Spices (HOS) is a deeply rooted brand within the food industry, leading the specialty food and ingredient category for over 50 years. Fast-forward from its start as a homegrown family business, House of Spices has become a middle-market wholesale/manufacturer which includes multiple distribution networks across the country. Although the business has and continues to expand rapidly, the brand is still family-owned and home-based out of the NYC metro area. The Brand Manager will play a pivotal role in shaping and managing our brand's identity and success in the market. This role involves developing and implementing marketing strategies, conducting market research, collaborating with cross-functional teams, and overseeing brand campaigns to drive brand awareness and growth.
Market Research: Conduct market research to understand consumer trends, competitive landscapes, and emerging opportunities. NPD team to launch new products through consumer research, market research & identify the market potential & innovation in existing products.
Advertising and Promotion: Manage advertising and promotional activities, including traditional and digital media campaigns, social media marketing, and influencer partnerships.
Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including product development, sales, and creative services, to ensure brand alignment and success.
Budget Management: Develop and manage the brand marketing budget, ensuring efficient allocation of resources.
Performance Analysis: Monitor and analyze key performance metrics to evaluate the effectiveness of marketing initiatives and adjust strategies as needed.
Vendor and Agency Management: Manage relationships with external vendors, agencies, and partners to support marketing initiatives effectively.
Bachelors or MBA in Marketing
Minimum 5 years of FMCG expiring in brand management role. Overall 10 years work experience
Urdu/Hindi language fluency
Twelve to fifteen plus years of experience in FMCG FOOD COMPANY only
Proven experience as a Brand Manager in the food industry or a related field.
Exceptional project management and organizational skills.
Creative thinking and problem-solving abilities.
Proficiency in marketing software and tools.
Strong analytical skills to assess data and make informed decisions.
Familiarity with food industry regulations and compliance is a plus.

House of Spices Inc; provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

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