Manager, Paid Social

Reporting to the Senior Manager, Performance Marketing, the

Manager, Paid Social

will own and grow Hush's paid social program. This is a high-impact role with real ownership and visibility. You'll be responsible for building and communicating a full-funnel paid social strategy that drives efficient customer acquisition and revenue growth for Hush. You'll own our paid creative strategy, deciding what we make, why, and how we test it. You'll also lead our measurement approach, so every dollar we spend is proven to be incremental. We're looking for someone equally fluent in creative and data: someone who can spot a winning hook and also read a lift study. You'll work closely with our creative, brand, and ecommerce teams to make sure every dollar drives measurable growth.

In this role you will:

Plan, build, and manage paid social campaigns across Meta (Facebook/Instagram), TikTok, Reddit, and emerging platforms

Own campaign performance end-to-end, from audience targeting and budget management through to reporting for key stakeholders

Analyze campaign data daily, identify trends, and optimize toward ROAS, CAC, and revenue goals

Own the paid social creative strategy, defining the right mix of hi-fi and lo-fi static, video, UGC, motion, and carousel formats across platforms and funnel stages, along with the angles, hooks, and messaging behind them

Build and run a structured creative testing roadmap with clear hypotheses across concepts, hooks, formats, and messaging, and turn the results into learnings that shape every new brief

In partnership with the Creative team, brief and test ad creative, including static, video, and UGC formats, giving clear direction and actionable feedback and share performance insights regularly so they shape future creative strategy using creative performance data (hook rate, hold rate, CTR, CPA by concept). You set the strategy, and the creative team owns production.

Monitor creative fatigue and manage refresh cadence so the account always has a pipeline of new winners

Source and manage UGC creators through creator marketplaces and UGC platforms (e.g. Meta's creator marketplace). This includes writing creator briefs, securing usage rights, and getting content ready for paid

Deploy UGC and creator content through Spark Ads and Partnership Ads, and amplify top-performing influencer content from the brand team

Support running incrementality tests, including geo holdouts and conversion lift studies, as well as brand lift studies, to measure the true impact of paid social

Use marketing mix modelling (MMM) alongside platform and attribution data to guide budget allocation across channels and tell the story of what's really driving growth

Work as the liaison with Meta, TikTok, Pinterest, and Reddit partner teams to set up lift studies, and stay ahead of platform updates

Collaborate with the Brand Manager so that paid social, UGC, influencer, and organic social work together and reinforce Hush's brand positioning

The Qualifications and Experience we like to see:

University Degree in Business, Marketing, Communications, or a related discipline

4-7 years of hands-on paid social experience, ideally at a DTC, ecommerce, or retail brand

Deep expertise in Meta Ads Manager, plus hands-on experience with TikTok, Pinterest, and Reddit Ads

A solid understanding of the ecommerce funnel, pixel tracking, and attribution modelsA proven track record of managing significant ad budgets and hitting performance targets

Equally strong on creative and numbers. You can build a creative strategy and judge an ad's potential, and you're just as comfortable in the data proving what works

Proven experience owning paid social creative strategy and testing frameworks, with a track record of finding winning concepts across hi-fi and lo-fi static, video, and UGC

Hands-on experience with incrementality testing, conversion and brand lift studies, and MMM, and the ability to turn results into budget and strategy decisions

Experience sourcing and briefing UGC creators through creator marketplaces or UGC platforms, including managing usage rights

Strong analytical, communication, presentation, and relationship-building skills

Highly organized with strong project management skills, able to manage multiple campaigns and creative tests at once with attention to detail

Ability to partner cross-func