Advisor, Marketing

Location:

Work in a state-of-the-art, LEED-certified Gold office building in downtown Ottawa, Toronto or Vancouver. About Cagbc

The Canada Green Building Council (CAGBC) is a not-for-profit organization supporting the building sector with practical solutions to accelerate climate action. Through market engagement, training, advocacy, and trusted building certification programs such as LEED and the Zero Carbon Building Standards, CAGBC provides the expertise Canada’s building sector needs to understand and realize the value of green buildings. Job Purpose

Reporting to the Director, Corporate Communications & Marketing, the Advisor, Marketing, leads the translation of organizational growth priorities into integrated marketing campaigns, product launches, and demand-generation initiatives. The role bridges market strategy and execution by leading marketing planning, product marketing, campaign delivery, agency management, and performance measurement, ensuring alignment with CAGBC’s enterprise brand and reputation. The position serves as CAGBC's senior marketing subject matter expert and provides day-to-day coordination of marketing activities, agency partners, and campaign execution.

Key Responsibilities

Marketing Strategy, Product Marketing & Go-to-Market

Translate organizational and market growth priorities into integrated marketing strategies, campaign plans, and product launch activities. Participate in marketing planning for new and existing products, ensuring clear positioning, customer value propositions, messaging, and market readiness. Work with Market Growth and CAGBC leadership to operationalize go-to-market and marketing strategies that support organizational growth and market adoption. Provide professional marketing advice and recommendations on campaign readiness, sequencing, customer experience, and market positioning. Marketing Operations & Campaign Delivery

Lead the planning, execution, and optimization of integrated marketing campaigns across digital, events, partnerships, web, content, and other channels. Manage the annual marketing calendar, campaign schedules, agency deliverables, marketing budgets, and production workflows. Oversee external agencies and vendors to ensure quality, consistency, efficiency, and timely delivery. Establish and continuously improve marketing processes, templates, governance, and operational standards to support scalable execution. Marketing Performance

Establish marketing KPIs, dashboards, and reporting to measure campaign effectiveness, customer engagement, lead generation, product adoption, and return on investment. Identify opportunities to improve marketing effectiveness through customer insights, analytics, experimentation, and continuous optimization. Provide day-to-day guidance and coordination of external marketing, creative, digital, web, translation, and production partners, as assigned. Other Responsibilities

Perform related responsibilities and duties as assigned by the Supervisor. NOTE

This

job description
highlights the general nature and level of the assignments required by this position. It is not a completely exhaustive list of responsibilities; additional related duties may be assigned. Skills And Abilities

Knowledge of strategic marketing, product marketing, go-to-market planning, integrated campaigns, and demand generation. Ability to translate market priorities and business objectives into clear marketing strategies, launch plans, campaigns, and measurable execution. Strong understanding of customer segmentation, customer journeys, positioning, value propositions, messaging, and market readiness. Excellent project management and organizational skills, with the ability to manage multiple priorities, deadlines, budgets, dependencies, agencies, and production workflows. Strong analytical skills and experience using marketing data, campaign metrics, and customer insights to inform decisions and improve performance. Excellent written and verbal communication skills, including the ability to translate complex technical, market, or program information into clear and compelling marketing propositions. Strong judgement and influencing skills, including the ability to challenge assumptions, identify gaps, and provide professional advice on campaign readiness, sequencing, positioning, and execution. Ability to balance strategic thinking with disciplined execution in a fast-paced and evolving environment. Collaborative, pragmatic, and able to work effectively across functions while maintaining clear accountability for marketing delivery. Education And Experience

Post-secondary degree in marketing, business, communications, public relations, or a related discipline. Minimum seven years of progressively res