Head of Sales and Marketing

AccessE11 is a citizen request management platform for small and mid-sized municipalities. When a resident reports a pothole, a bylaw issue or a broken streetlight, AccessE11 is how the town captures it, routes it to the right crew, keeps the resident updated and reports the results to Council. It brings together a public portal, an internal CRM, GIS mapping, a mobile app for field staff and two-way email and SMS. We're an Ottawa company, operating since 2014, with more than 100 customers across Canada and the United States. Our buyers are CAOs, clerks, town managers and department heads: practical people who are short on staff and time, and who want software that just works. We're a small team that punches above its weight because we run sales and marketing AI-first. You'll talk to customers and prospects every week, and the campaigns you run will show up directly in our pipeline. Claude Code is the engine of our sales and marketing. Specialist agents for campaigns, CRM and revenue operations, LinkedIn, webinars, events, the website and RFP responses Skills that turn repeatable work into one request: a LinkedIn post from a topic, webinar registrants into CRM records, a demo briefing note, the weekly revenue pre-read Direct connections to Zoho CRM, Zoho Campaigns, Microsoft 365, WordPress and LinkedIn, so research, drafting, data work and reporting happen in one place Written rules that capture what we've learned (our voice, our sending rules, our CRM conventions), so every piece of work starts from our best thinking You’ll inherit this setup on day one, and you’ll be expected to make it better: sharpen the skills, build new ones, and retire what no longer earns its place. This is one job that covers both sides of how we grow: finding and nurturing the municipalities that should be using AccessE11, and helping turn that interest into booked demos and signed contracts. Expect the time to split roughly half marketing and half sales, shifting with the calendar. Webinar weeks and newsletter weeks lean marketing; quarter-end and budget season lean sales. Follow up with municipalities that have registered for a webinar, downloaded content or asked for information, by phone and email Book demos, send the briefing and follow-up material, and keep each deal moving with clear next steps Keep Zoho CRM accurate: contacts, accounts, deals, tasks and notes, so anyone on the team can pick up where you left off Help prepare quotes, proposals and RFP responses alongside Ken and Rene Marketing LinkedIn Content: plan and publish our own posts on the AccessE11 company page, with a post for every blog article, webinar recording and newsletter edition LinkedIn Engagement: follow what our customers, municipal associations and active prospects are posting, and join those conversations with thoughtful comments and shares Keep the website Events pages current: upcoming webinars and events with registration links, then replay pages once the recordings are up Write and publish blog posts on our WordPress site, and keep the rest of the website content current Edit webinar recordings and short video clips, and create simple graphics for posts and emails Report each month on what's working: opens, registrations, demos booked and pipeline created Do your daily sales and marketing work through Claude Code: research, prospect lists, CRM updates, campaign builds, content drafts and reporting Review everything AI produces with a sharp eye before it reaches a customer: the judgment and the final call are yours A CRM that's clean enough to trust Experience applying it to sales or marketing is a strong plus ~ 3 to 5 years of experience in B2B sales, marketing, business development or a mix. Software or public-sector experience is a strong plus ~ Clear, warm writing. You can write an email a busy CAO will actually read, and a LinkedIn post that sounds like a person. You can tell when AI-drafted copy sounds like AI, and you fix it ~ Confidence on the phone. CRM discipline. Experience with Zoho, HubSpot, Salesforce or similar, and the habit of logging what happened ~ Comfort with marketing tools: email platforms, WordPress or another CMS, Canva or similar ~ Curiosity about local government. Experience selling to, or working in, municipalities or other public-sector organizations French. Working French helps with municipalities in New Brunswick and Quebec Webinar platforms (Microsoft Teams webinars or similar) and basic video editing Early in your career? If you don't yet have the sales and marketing experience above but you're already building real things with Claude Code, you write well, learn fast and you're not afraid to pick up the phone, apply anyway and show us what you've built. 90,000 CAD base salary plus $30,000 to $40,000 in commission, for on-target earnings of up to $130,000 ~ Robust health and dental benefits ~ Three weeks of vacation ~ Remote work, based in Ottawa