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Content and Social Marketing Manager

1 month ago

Halifax, Nova Scotia, Canada Universal Realty Group. Full time
Are you a creative thinker with a passion for design and property marketing? Universal Realty Group, based in Halifax, Nova Scotia, is a leading property management company dedicated to Building Excellence. Managing over 2,300 rental apartments, overseeing more than 1.5 million square feet of commercial space, and operating the iconic Lord Nelson Hotel & Suites, we are committed to creating vibrant and welcoming communities.
With numerous exciting new residential and mixed-use projects underway, this is an ideal time to join our innovative team as a Digital Marketing Content Coordinator in our office.

As our Digital Marketing Content Coordinator , you will play a pivotal role in enhancing our property marketing efforts through compelling visual communication and strong leadership. You will design and produce marketing materials that showcase the unique features of our properties and resonate with our target audience, all while working collaboratively with our on-site team.
Universal Realty Group fosters a vibrant workplace culture that thrives on teamwork, employee growth, and supportive management. Dental care
On-site parking
Employee events
Create visually appealing digital and print advertising materials, ensuring adherence to brand guidelines. Content Creation: Produce compelling written and visual content for property websites, social media platforms, and email campaigns. Direct photography and oversee image retouching, including mobile phone content creation.
Signage and Wayfinding: Design and implement signage and directional solutions that enhance visitor experience and reflect the property's vibrant branding.
Event and Sponsorship Coordination: Coordinate marketing activities for events and sponsorships, ensuring alignment with property objectives and maximizing brand exposure.
Collaboration: Lead collaboration efforts with management leaders and teams to align marketing strategies with property objectives.
Ensure all graphics and designs are optimized for seamless user experience across various digital platforms, leveraging your dynamic energy to elevate brand visibility.
Digital Program Management: Drive digital advertising campaigns to maximize property visibility and engagement, manage website updates, content, and development.
Analysis and Reporting: Track key performance metrics, conduct market research, and generate insightful reports to enhance property marketing effectiveness.

Two years of experience in design and marketing, demonstrating proficiency in graphic design, with a track record of leadership in creative design initiatives. Experience in property management or real estate considered an asset.
Proficient in industry design software including Adobe Creative Suite, Microsoft Suite, Cloud Applications (ex. E-Blast, E-Signature, Social Media Management) and Website Content Management Systems.
Strong understanding of marketing strategies and property branding, with a passion for enhancing brand engagement.
Excellent communication skills, with the ability to collaborate effectively within a team environment, showcasing strong leadership qualities.
Detail-oriented with a proven ability to manage multiple projects and meet deadlines in a high- energy environment.

From frontline staff to management, we offer excellent opportunities for career growth, as well as employer-provided medical benefits and other incentives. We are looking for new talent to join our dynamic team that is setting the standard of excellence in the property management field.