Senior B2B Marketing Programs Manager
6 days ago
Calgary AB, Calgary Census Division, AB; Alberta, Canada
Highwood Emissions Management
Full-time
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Lead B2B marketing programs at Highwood Emissions Management, combining ABM and corporate communications with a flexible schedule during regular office hours.
This senior individual-contributor role owns planning, execution, and evolution across customer marketing, ABM, communications, public relations, and partner programs. You will build frameworks, operating systems, and scalable processes. The work turns technical leadership into proof points, market visibility, customer engagement, and measurable pipeline impact.
Key Responsibilities
Own Highwood’s corporate communications and public relations strategy Operationalize ABM frameworks, regional campaigns, calendars, and reporting Develop customer communications, advocacy, references, and feedback systems Manage co-marketing campaigns, joint events, and partner enablement Use performance data to improve programs across accounts and geographies
Requirements:
Bachelor’s degree or equivalent practical experience Seven to ten-plus years in B2B marketing program management Experience in emissions management within oil and gas Experience with complex, multi-channel programs and measurable iteration Working knowledge of HubSpot, project tools, and marketing analytics Bring ABM, communications, customer advocacy, and cross-functional program leadership to Highwood’s methane-focused marketing team. #J-18808-Ljbffr
Key Responsibilities
Own Highwood’s corporate communications and public relations strategy Operationalize ABM frameworks, regional campaigns, calendars, and reporting Develop customer communications, advocacy, references, and feedback systems Manage co-marketing campaigns, joint events, and partner enablement Use performance data to improve programs across accounts and geographies
Requirements:
Bachelor’s degree or equivalent practical experience Seven to ten-plus years in B2B marketing program management Experience in emissions management within oil and gas Experience with complex, multi-channel programs and measurable iteration Working knowledge of HubSpot, project tools, and marketing analytics Bring ABM, communications, customer advocacy, and cross-functional program leadership to Highwood’s methane-focused marketing team. #J-18808-Ljbffr