GROWTH AND MARKETING AUTOMATION MANAGER

Plooto is an all-in-one payment automation platform that helps businesses and accounting firms manage payables and receivables. More than 14,000 companies use Plooto to automate financial workflows, move money, and reconcile with their accounting systems. We are building the financial operations platform small and medium-sized businesses can rely on to run with greater control, efficiency, and confidence. Plooto is looking for a Director, Growth Marketing to own and scale our demand generation and customer growth engine. Your primary mandate is to drive inbound pipeline for the sales team focused on our accounting firm channel, scale our direct self-serve motion efficiently, and build the cross-sell and upsell programs that grow customer LTV, while maintaining healthy CAC and payback. You will own growth strategy, marketing-sourced demand, direct and self-serve acquisition, lifecycle and customer growth, and the instrumentation and economics beneath the funnel, partnering closely with Sales on pipeline quality and conversion. You will report to the Head of Marketing. You will have personally stood up a demand or growth engine from an immature starting point, owned a pipeline number and its efficiency, and used modern tooling and AI to scale programs. Build the strategy and channel mix that feeds the channel sales team inbound pipeline that actually converts, not just top-of-funnel volume. Scale the direct and self-serve motion efficiently. Grow customer LTV. Decide where the next marginal dollar goes across paid, SEM/SEO/AEO, lifecycle and nurture, webinars, and content-driven inbound. Own the website as a growth asset. com as a core conversion surface, running a continuous CRO program of testing, iteration, and personalization across landing pages, signup, and key conversion paths to lift conversion and marketing-sourced pipeline. Build an AI operating infrastructure via agents, prompts, and workflows that strategically scale content, research, analysis, and reporting, thoughtfully deploying human intelligence and domain expertise to train and guide the outputs. Work with Sales, Product, Data, and Finance to remove constraints across the customer journey and drive accountability through collaboration (without needing every function to report to you). Direct a small team and partner with senior leadership to scale as we grow. Grown marketing-sourced pipeline for the channel sales team, with measurable improvement in lead quality and conversion. Proven experience building a demand or growth engine from an immature base. Hands-on multi-channel craft across paid, SEM/SEO/AEO, lifecycle and nurture, webinars, and content-driven inbound. Hands-on experience owning a website and a structured CRO/experimentation program, ideally on a self-serve or PLG funnel. Experience owning both customer acquisition and expansion / ARPU programs. Executive-caliber collaboration with Sales, Product, Data, and Finance. Experience marketing to or through accountants, bookkeepers, tax professionals, or the accounting-software ecosystem, or other trusted SMB intermediaries such as advisor networks, resellers, or franchises. Experience in SMB fintech, payments, payroll, practice management, or vertical SaaS; One of the biggest challenges small businesses face is managing their finances and cash flow—and Plooto helps address that. You'll join a team that cares deeply about customer impact, takes pride in its craft, and moves with urgency. We're just getting started, and you'll help shape the next chapter of our growth story. Our Commitment to Inclusion Plooto is committed to building an inclusive workplace where people of all backgrounds, experiences, and perspectives can thrive. Accommodation is available throughout the recruitment process in accordance with applicable accessibility legislation. If you require accommodation at any stage, please let us know—we're happy to work with you.