Lead Data Analyst, Growth Marketing

Lead Data Analyst, Growth Marketing to join our Growth Marketing Team. With ownership of marketing data reporting and analysis, you'll conduct analysis and support our key lead-generation activities. Lead the development of new reporting and dashboards to analyze our Marketing effectiveness and support our full funnel programs. Generate reports on marketing KPIs like leads, conversion rates, website traffic and content engagement on a weekly and monthly basis Structure complex, ambiguous marketing questions and leverage analytical skill set to drive insightful analyses. Evaluate and improve data quality, completeness, compliance and cleanliness in Google Analytics, Salesforce, and other systems. Focus on continuous improvement of existing processes and collaborating across with Marketing to create new processes that prioritize automation and business acceleration. Working cross-functionally with collaborating teams (RevOps, Corporate Data, etc.) to maintain data integrity and consistency, maintaining a single source of truth across the business. Serve as the senior member on an analytical team of 3, mentoring more junior members, helping them to build their technical and business skills. Advanced SQL skills (Asset: Experience with Strong business acumen and ability to translate business needs into data requirements or other BI tools like Tableau or Power BI Strong expertise with data analysis Google Analytics, or other web analytics tools Knowledge of conversion rates, web metrics and other marketing metrics Appetite to implement AI solutions to streamline delivery and scale impactWe know that people are more than what’s on their CV. Experience with Python, R or other programming languages Worked in, or closely with digital marketing Data engineering experience Experience in A/B testing Willingness to learn new data systems Great attention to data accuracy and integrity Ability to work in a fast-paced environment and embrace a rapidly changing environment, with the ability to manage well through ambiguity and complexity A flexible work environment that empowers you to do your best work A culture that celebrates performance Flexible paid time off and remote work policies Equity options, because this is your company too Contributions to your pension plan. Training opportunities to grow your skills and career Time off to volunteer and give back to your community Interest groups, employee led networks, social committees to sponsored sports teams Computer purchase program to get your personal Macbook Enhanced parental leave to support growing families We invest in you with continuous learning opportunities, global mobility and benefits designed to support you—all within a driven, diverse and inclusive team that’s passionate about empowering our communities At Lightspeed, we carefully consider a wide range of factors when determining compensation, including your skill set, qualifications, experience, and market data. These considerations can cause your compensation to vary. We reasonably expect the total compensation for this position to be in the range of $105,000 TO $120,000 CAD. Lightspeed also provides a variety of employee benefits including, but not limited to, medical, dental, wellness, life and disability insurance, RRSP plan and match, paid parental leave top-up, and paid time off. Lightspeed uses artificial intelligence–enabled tools to support certain aspects of the recruitment process; Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs. Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks. With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.