Brand, Marketing and Communications
4 days ago
Toronto ON, Toronto Census Division, ON; Ontario, Canada
EY
Full-time
€75,600 - €113,400 Temporary
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We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.
Join EY and help to build a better working world.
As a BMC Specialist, you will support the planning and execution of integrated marketing initiatives across EY's Service Lines. You will help advance EY’s brand, increase market visibility, and support growth objectives through well-executed, multi-channel marketing programs.
Working closely with alliance teams, service lines, industry groups and BMC colleagues, you will bring campaigns, events and experiences to life. This role is well suited to a marketing professional with strong execution skills, a collaborative mindset, and experience delivering B2B marketing programs in a complex, matrixed environment.
This job posting relates to an existing vacancy within our organization.
Marketing Program Execution
Support the planning and execution of integrated, omni-channel marketing campaigns aligned to alliance strategies and EY priorities
Translate business and stakeholder goals into effective marketing activities that connect brand to demand
Execute lower‑funnel, conversion‑focused marketing activities in close partnership with alliance and sales teams to support pipeline creation and opportunity progression.
Support lead generation and pipeline acceleration through targeted campaigns, event follow‑up programs, and account‑based or segment‑specific activations.
Partner with sales and alliance stakeholders to align marketing activities to priority accounts, opportunities and revenue goals
Collaborate with global, national and local teams to activate EY campaigns and adapt them for alliance and market needs
Coordinate timelines, deliverables, approvals and dependencies across multiple stakeholders to ensure on-time, high-quality delivery
Plan and execute virtual, in-person and hybrid events, including executive briefings, webcasts, roundtables and sponsored experiences
Manage event logistics end-to-end, including vendors, budgets, timelines, tools and post-event reporting
Analyze event performance beyond attendance, including engagement quality, lead conversion and downstream sales impact.
Evaluate and support sponsorship opportunities that elevate EY’s brand and align to alliance objectives
Partner with internal teams and external vendors to deliver high-quality, brand-aligned experiences
Content and Communications
Develop and write a range of internal and external communications, including articles, briefing materials, talking points, presentations and campaign assets
Support the development of thought leadership, market-facing content and alliance storytelling
Create PowerPoint materials such as internal updates, campaign decks, event presentations and client-facing slides
Work closely with alliance teams, service line leaders, subject matter professionals and BMC colleagues
Build strong, trusted working relationships to ensure marketing initiatives align with business goals and priorities
Support senior stakeholders with clear communications, progress updates and performance insight
Track and report on marketing performance, including campaign, event and sponsorship metrics
Support budget tracking, spend management and Marketing Development Funds (MDF) processes where applicable
Conduct basic analysis and market research to support marketing and sales efforts
Bachelor's degree in business administration, marketing, communications or relevant combination of experience and education
~5+ years of marketing experience creating, implementing and measuring high-quality brand experiences, campaigns and programs that drive revenue and build relationships.
~comfortable working with senior leaders
~ Knowledge of marketing trends, sponsorship, event management and measurement (analytics, dashboarding, reporting, etc.)
~ Experience supporting integrated marketing campaigns across multiple channels
~ B2B experience, specifically within the IT industry is an asset
~ Professional services marketing experience is an asset
~ Experience with Marketing Development Funds (MDF) is an asset
Strong project management and organizational skills, with the ability to manage multiple priorities
Well-rounded “marketing athlete” with strong execution, problem-solving and creative thinking skills
Comfortable working with numbers, data and performance metrics
Excellent written and verbal communication skills, with the ability to tailor messages for different audiences
Ability to build collaborative relationships across teams and with senior stakeholders
Strong project management skills with the ability to navigate competing projects with ease
Knowledge of both traditional and non-traditional marketing channels
Strong team player with the ability to work independently and remotely effectively
We offer
a competitive compensation package where you’ll be rewarded based on your performance an
We offer
a competitive compensation package where you’ll be rewarded based on your performance an