Senior Marketing Manager

Line of Service
Internal Firm ServicesIndustry/Sector
Not ApplicableSpecialism
IFS
- Brand & CommunicationsManagement Level
Senior ManagerJob Description & Summary
At PwC, our people in brand management, marketing and sales collaborate to develop and execute strategic initiatives that support growth, strengthen our brand and create meaningful client experiences. They use market insight, thought leadership, digital marketing, integrated campaigns and sales enablement to connect PwC’s capabilities with the needs of clients and prospects.
As a Senior Marketing Manager, you will lead the development and delivery of integrated B2B marketing strategies that advance PwC Canada’s business priorities. You will partner with senior leaders, sales and marketing teams to translate business goals and client insights into measurable programs that build awareness, deepen engagement and contribute to pipeline growth.
The Opportunity
As a Senior Marketing Manager, unlock your potential and embrace the chance to drive meaningful outcomes that’ll elevate your career. Your role will include, but isn’t limited to:Partner with senior business and marketing leaders to understand growth priorities, client needs and market opportunities, and translate them into clear marketing strategies and plansLead integrated, multi-channel B2B campaigns across content, digital, social media, events, sponsorships, public relations and sales enablementDevelop audience-led client journeys that connect awareness, engagement and demand-generation activities with relevant sales follow-upBuild strong partnerships across Marketing, Sales and business teams to deliver coordinated programs and a consistent PwC brand experienceManage campaign planning, budgets, timelines, agency or vendor relationships, risks and dependencies to deliver high-quality work efficientlyUse client, market and performance data to define objectives, measure results and continually optimize marketing investmentsDevelop compelling value propositions, messaging and thought-leadership programs that make complex business issues clear and relevant to executive audiencesChampion the effective use of marketing technology, automation and AI-enabled tools to improve personalization, productivity and client experienceProvide coaching, direction and constructive feedback to colleagues and project teams, helping build an inclusive, high-performing cultureMonitor market trends, competitor activity and emerging B2B marketing practices, bringing forward ideas that strengthen PwC Canada’s market positionWhat You’ll Bring
Your skills, knowledge, and experiences are what set you apart. Here’s what we look for:Progressive experience developing and delivering B2B marketing strategies and integrated campaigns in a complex, matrixed organizationStrong understanding of B2B buyer journeys, audience segmentation, content marketing, demand generation and sales enablementDemonstrated ability to advise senior leaders, influence stakeholders and translate business priorities into focused, actionable marketing plansExperience leading cross-functional teams and managing multiple complex programs, priorities, budgets and deadlinesStrong analytical skills and experience using marketing and sales data to evaluate brand, engagement, demand and pipeline outcomesExcellent written and verbal communication skills, with the ability to simplify complex ideas and create compelling executive-level narrativesWorking knowledge of digital marketing platforms, CRM and marketing automation tools;
experience using AI-enabled tools responsibly is an assetA collaborative, client-focused leadership style with sound judgement, curiosity, resilience and a commitment to inclusion and continuous improvementThis newly created role reflects our commitment to growth and delivering distinctive value for our clients and stakeholders.
The salary range for this position is $101,300
- $151,300. The posted salary range represents the expected hiring range for PwC locations in major city centres. Given our national recruiting approach, ranges may vary for positions in other locations. At PwC Canada, base salary is determined by your skills, experience, qualifications and work location. In addition to base salary, eligible employees may have opportunities to participate in variable incentive pay programs which are designed to reward individual and firm-wide achievements. We are committed to offering competitive compensation and adhere to all relevant pay transparency legislation. During the hiring process, our Talent Acquisition team will provide details about our comprehensive total rewards package.
Why you’ll love PwC
We’re inspiring and empowering our people to change the world. Powered by the latest technology, you’ll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your