Digital Marketing Automation Manager at Fidelity

2 weeks ago

Mississauga ON, Peel Regional District, ON; Ontario, Canada Fidelity International Full-time

Drive digital innovation as the Digital Marketing Automation Manager at Fidelity in Toronto. Utilize marketing automation tools to create personalized campaigns while working in a flexible hybrid environment. In this managerial role, you will shape Fidelity’s digital marketing strategy by leveraging marketing A.I. and data analytics. Lead a team focused on campaign planning, execution, and optimizing marketing automation to enhance customer experiences. Your work plays a crucial role in driving sales and promoting our financial services effectively across all channels. Key Responsibilities:

  • Lead a team in digital marketing initiatives
  • Optimize operations of marketing automation platforms
  • Develop targeted audience segments for campaigns
  • Collaborate on personalized customer journeys
  • Manage end-to-end campaign execution and reporting
Requirements:
  • 5+ years in marketing automation experience
  • 3+ years of management experience
  • Proficient in Marketo and CRMs like Salesforce
  • Excellent communication and analytical skills
  • Bachelor’s degree in Marketing or related field
Optimize customer engagement and drive results as Fidelity's Digital Marketing Automation Manager. #J-18808-Ljbffr