Digital Marketing Automation Manager at Fidelity
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Drive digital innovation as the Digital Marketing Automation Manager at Fidelity in Toronto. Utilize marketing automation tools to create personalized campaigns while working in a flexible hybrid environment. In this managerial role, you will shape Fidelity’s digital marketing strategy by leveraging marketing A.I. and data analytics. Lead a team focused on campaign planning, execution, and optimizing marketing automation to enhance customer experiences. Your work plays a crucial role in driving sales and promoting our financial services effectively across all channels. Key Responsibilities:
- Lead a team in digital marketing initiatives
- Optimize operations of marketing automation platforms
- Develop targeted audience segments for campaigns
- Collaborate on personalized customer journeys
- Manage end-to-end campaign execution and reporting
- 5+ years in marketing automation experience
- 3+ years of management experience
- Proficient in Marketo and CRMs like Salesforce
- Excellent communication and analytical skills
- Bachelor’s degree in Marketing or related field