Marketing Assistant/ Digital Marketing/ Website

HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we're passionate about helping Canadian homeowners live retirement on their terms. We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse MortgageTM product. At HomeEquity Bank, our values drive and inspire our actions with our customers, our partners and each other. Customer-Focused. Think Long-Term. The Marketing Associate role will work closely with the B2B Marketing team and contribute to the development of Marketing programs, campaigns and initiatives, and execute the deliverables that will achieve them. Marketing Strategy & Program Management Works with the Marketing Manager to conceptualize, develop, and implement marketing campaigns through existing channels and by identifying new ones. Work closely with the internal team members and external partners for day‐by‐day activities (content creation, campaign setup and optimization, a/b test, monitoring). Assesses and analyzes campaigns and coordinates efforts across online and offline channels to optimize investments. Writes, proofreads and edits content for various marketing activities including our website, email campaigns, and social media presence. Collaborates and partners with Marketing and Sales team members to ensure the partner experience is optimized in campaign execution and fulfillment. Helps manage existing partnerships and assists in the development of new strategies to support growth, including the execution of events, webinars, and other educational programs that help build awareness. Develops workback schedules, leadership updates, and maintains the content calendar. Reporting, Analysis & Budget Support Ensures frequent monitoring, tracking and reporting of all marketing campaigns through analysis of large data sets. Leverages analysis to identify opportunities to optimize or course-correct programs. Tracks key business metrics and contributes to reporting on marketing initiatives and results. 2-4 years of previous related experience in marketing, in the financial services sector (preferred). ~ University Degree or College Diploma in marketing or related field. ~ Experience in content development, copywriting, basic design and project management. ~ Experience with Salesforce.com an asset. ~ Experience with basic data analytics and reporting through Google Analytics. ~ Proficient with Word, PowerPoint, Excel, Foxit, Canva. Ability to collaborate with multiple stakeholders internally and externally, up to senior management level. Passionate about serving and empowering the 55 and better population and focused on ensuring a customer‐centric approach. Hybrid working environment, with three days per week required in the office. We pride ourselves in recognizing and celebrating performance, community service, teamwork, and diversity among our employees. our tireless commitment to inclusivity, professional development, and employee experience has been recognized through awards including the Greater Toronto's Top Employers 2024, Waterstone Canada's Most Admired Corporate Cultures 2022‐2023, the Globe and Mail's Report on Business: Canada's Top Growing Companies 2022 (third year since 2019), Canadian's Mortgage Professional (CMP) Top Mortgage Employer 2023 for the third year in a row and Achievers Top 50 Most Engaged Workplaces 2023. Growth and Opportunities: We provide challenging and rewarding careers in a wide variety of fields. We continuously develop and train our employees through professional growth opportunities and on‐the‐job training. Program to the High Five Award Program and President's Award Program, we recognize professional achievement with a variety of rewards including points towards gift cards, merchandise, and travel experiences, as well as group RRSP/DPSP contributions and more. Our Community Leadership Program recognizes employees who make a positive impact in their communities through volunteer work with a grant for their charity of choice. Additionally, we provide employees with one paid day off each year to volunteer at their favourite local charity. Extended health and dental benefits. Employee & Family Assistance Program. Employer-Matched Group Retirement Savings Plan. Well‐being initiatives including: a wellness account; virtual self‐care programs and extended mental health benefits. Employee corporate discount for GoodLife Fitness. Accommodations are available on request for candidates taking part in all aspects of the selection process. Stay in the Know: Find out what we're up to online, and learn more about what makes HomeEquity Bank a great place to work: LinkedIn Youtube Facebook Twitter Instagram Chip.