Player-Coach Lifecycle Marketing Expert
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Key Responsibilities
• Develop lifecycle strategies based on client needs
• Architect customer and prospect journeys for optimal engagement
• Identify gaps and enhance existing lifecycle programs
• Build measurement frameworks linking strategies to outcomes
• Lead hands-on client delivery and relationship management
Requirements:
• 6+ years in Lifecycle Marketing or related fields
• Experience in B2B, SaaS, or complex eCommerce
• Proven ability to create lifecycle programs from scratch
• Strong understanding of segmentation and lifecycle measurement
• Comfortable with client-facing communication Elevate your career in a role focused on impactful lifecycle marketing at Directive Consulting. #J-18808-Ljbffr
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