Media Planner

About WPP Media With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. About WPP Media With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. The media planner plays a critical role in guiding the advertising efforts of our clients by assisting in the development of well-informed media strategies that deliver on the client’s objectives to achieve marketing goals. In this role you will be responsible for developing and maintaining media plans and corresponding budgets. You will track campaign performance on an on-going basis and assist the specialist teams in analyzing the campaign data and metrics and providing recommendations for optimizing the campaign’s effectiveness. You will contribute to the development and implementation of media strategies for one of the biggest advertisers in Canada Assist in the development and execution of media plans Use various media tools to conduct market research, audience analysis, and media consumption studies Collaborate with specialist teams (Digital & Offline trading teams, Paid Search and Social teams) to plan and execute campaigns Monitor and analyse campaign performance metrics to evaluate effectiveness and make data-driven recommendations for optimization Keep abreast of industry trends through trade journals, industry workshops/seminars and track current events Oversee all media accounting and administrative duties required including following up on partner invoice reconciliation, verifying monthly media expenditure reports (BCRs) and responding to client billing inquiries Digitally savvy: uses digital and social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc. Ability to manage multiple projects University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience Minimum of 1-2 years as a Planning and/or Buying Assistant Demonstrated understanding of media basics and concepts Proficient with Microsoft Office Suite Ability to communicate concisely and clearly both orally and in writing in both French and English Life At WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week.