Senior Marketing Channel Strategy Manager
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Key Responsibilities
Design and optimize end-to-end digital campaign delivery processes Govern channel strategy standards, style guides, and fragment requirements Manage campaign incidents, root causes, remediation, and risk controls Lead workbacks, digital journey planning, and campaign experimentation Translate marketing needs into technical delivery requirements
Requirements:
University degree in Business Administration, Marketing, or similar In-depth project management training or certification Experience managing technical delivery projects and budgets Risk management and crisis management experience Strong analytical, writing, interpersonal, and detail-oriented skills Apply senior marketing channel strategy, project management, experimentation, and technical delivery expertise to Scotia’s digital campaigns. #J-18808-Ljbffr
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Toronto, Ontario, Canada Scotiabank Full-timeLead digital campaign strategy and operations in Toronto, using project management and channel optimization across Scotia’s marketing ecosystem. This senior role supports Growth Marketing Channel Centres of Excellence through campaign execution, workflow design, and testing across Commerce, Media Channels, Mobile App, Push/SMS, Scotia Online, ABMs, and new...
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Toronto, ON, Toronto Census Division, ON; Ontario, Canada Scotiabank Full-timeSelect how often (in days) to receive an alert:Title: Senior Manager, Marketing Channel Strategy & Operations Requisition ID: 268410 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. Purpose The Senior Manager, Marketing Channel Strategy & Operations is a strategic project management role to support...
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