Director Of Marketing

Intelligent Change began as something personal. Before it was a company, it was a question I was trying to answer in my own life: Why do we know so much about personal growth, yet struggle to live it consistently? We are building something that can scale meaningfully without losing its soul. This role matters because marketing at Intelligent Change is not about noise or growth at any cost. If you are excited by the idea of building a world-class brand rooted in intention, ritual, and real impact, this role is for you. — Intelligent Change exists to help people design better lives through small, consistent rituals that compound over time. We create physical tools and experiences that turn personal growth into something people can actually live. We are the creators of the most viral journal in the world, The Five Minute Journal , a product that helped turn gratitude into a daily practice for millions of people globally. To date, Intelligent Change has sold over 4,000,000 products worldwide and built a deeply loyal, values-driven community. We are entering a pivotal phase of growth and are looking for a senior marketing leader who can help us scale with focus, taste, and discipline, while preserving the heart of what makes this brand matter. The Director of Marketing & Growth will own how Intelligent Change shows up in the world and how it grows. This is a senior, hands-on leadership role at the intersection of brand, content, performance, and commerce . You will be responsible for building a modern marketing engine that drives awareness, revenue, and long-term brand equity. This role is expected to grow into a Chief Marketing Officer position for the right person. Own the Marketing Vision Lead end-to-end marketing strategy across brand, content, performance, and e-commerce Build & Lead the Marketing Organization Hire, develop, and lead a high-performing marketing team Manage agency partners across paid media, creative, and growth Scale Content, Social & Community Lead organic content and social strategy across Instagram, TikTok, YouTube, and emerging platforms Build content systems that prioritize consistency, learning, and iteration Ensure content reflects the depth, warmth, and intelligence of the brand Oversee Shopify and Amazon performance with accountability for revenue and profitabilityPartner closely with product, operations, and customer experience to deliver a seamless journey Build influencer, UGC, and creator partnerships that feel authentic and community-driven Drive Data-Informed Decisions Balance data with intuition, brand sensibility, and long-term thinking Treat customers as long-term community members, not just transactions You have built marketing systems, teams, or brands, not just managed them You understand that brand and performance are complementary, not competing forces You know how to scale without eroding trust, meaning, or quality Content-Native You deeply understand social platforms, storytelling, and cultural relevance You care about quality, tone, and taste, not just output You think in terms of sustainable, long-term growth You resonate with mindfulness, personal growth, and intentional living You thrive in a remote, async environment You will help shape the next chapter of Intelligent Change as it grows from a successful business into a globally recognized that truly improves people's lives. #