Generative Engine Optimization Manager at Stripe

7 days ago

Toronto ON, Toronto Census Division, ON; Ontario, Canada Stripe Full-time

Join Stripe as a Generative Engine Optimization Manager and lead innovative strategies to enhance user acquisition. Dive into optimizing AI communication channels, enhancing search and answer engine performance in a hybrid work environment. This role seeks an experienced professional to manage AEO and GEO strategies, focusing on platforms like ChatGPT and Google AI. You will work within a cross-functional team, leveraging insights from growth marketing, content, engineering, and analytics. Your mission will be to develop actionable roadmaps to improve usability and access for AI agents. Key Responsibilities:

  • Oversee growth strategy for Answer Engine Optimization channel
  • Optimize Stripe’s web presence for AI access
  • Integrate AI capabilities to boost search efficiency
  • Report on channel performance and identify growth opportunities
  • Collaborate with content and engineering on testing roadmaps
Requirements:
  • 5+ years in search engine and answer engine optimization
  • Technical expertise in SEO best practices
  • Proficient in analytics tools like Tableau or Google Analytics
  • Ability to analyze user intent for measurable outcomes
  • Proven project leadership with cross-departmental teams
Lead the future of AI-enhanced user acquisition at Stripe while optimizing performance channels and engaging in innovative marketing strategies. #J-18808-Ljbffr