Generative Engine Optimization Manager at Stripe
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Join Stripe as a Generative Engine Optimization Manager and lead innovative strategies to enhance user acquisition. Dive into optimizing AI communication channels, enhancing search and answer engine performance in a hybrid work environment. This role seeks an experienced professional to manage AEO and GEO strategies, focusing on platforms like ChatGPT and Google AI. You will work within a cross-functional team, leveraging insights from growth marketing, content, engineering, and analytics. Your mission will be to develop actionable roadmaps to improve usability and access for AI agents. Key Responsibilities:
- Oversee growth strategy for Answer Engine Optimization channel
- Optimize Stripe’s web presence for AI access
- Integrate AI capabilities to boost search efficiency
- Report on channel performance and identify growth opportunities
- Collaborate with content and engineering on testing roadmaps
- 5+ years in search engine and answer engine optimization
- Technical expertise in SEO best practices
- Proficient in analytics tools like Tableau or Google Analytics
- Ability to analyze user intent for measurable outcomes
- Proven project leadership with cross-departmental teams