Freelance Social Media Specialist
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Lead TikTok and Instagram strategy as a Freelance Social Media Specialist, creating polished short-form content and managing profiles end to end.
This freelance role supports a life insurance agent serving families and union members. You will build a premium, education-first presence from the ground up. The work combines personal branding, organic audience growth, content production, and profile management.
Key Responsibilities:
- Develop end-to-end TikTok and Instagram strategies
- Define content pillars, positioning, and posting cadence
- Produce Reels, TikToks, Shorts, graphics, captions, and copy
- Lead the personal rebrand and premium identity
- Track engagement and refine organic growth approaches
Requirements:
- Proven experience growing TikTok and Instagram accounts
- Portfolio demonstrating clear social media results
- Strong short-form video ideation, filming direction, and editing skills
- Graphic design, caption writing, and copywriting ability
- Experience building personal or founder-led brands
Bring strategy, production, and organic growth expertise to develop a trusted education-first insurance presence across social platforms.
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