AUTOMATION & CONTROLS - Technical Sales

1 week ago

Windsor, Ontario, Canada Electrozad Full time
Electrozad is the leading electrical distributor in Southwestern Ontario. Founded in 1955 in the City of Windsor, we offer a full range of electrical products, services, and solutions from world-class suppliers. As your trusted electrical and automation solutions partner, we offer extensive experience and technical expertise while providing the highest standard of quality products, service, and support.
Our full line stocking facilities are in Chatham, Sarnia, Windsor and London, Ontario. We cater to the Automotive, Construction, Food & Beverage, Machine Tool, OEM markets, Petrochemical, as well as many other industries. Sonepar is a world leader in business-to-business distribution of electrical equipment and related services.

We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. In Canada, we are represented by 9 locally managed electrical and industrial distributors and have over 110 locations with coverage in 8 provinces.

You will be joining a market leader with over 40 years of experience to help you elevate your potential.
You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.
A chance to get involved in the forever growing electrical industry.
We house the largest inventory to better service our customers and deliver on sales commitments.
The Smart Components Technical Sales Specialist is an outside technical sales role responsible for driving business growth in the Smart Components segment. This includes Industrial Components, Motor Control, Sensors, Safety, Condition Monitoring, Controllers, Distributed I/O, and Networks. The role focuses on demonstrating the value of intelligent device data, optimizing machine design, and providing manufacturers with valuable operational insights.

This role requires a proactive, consultative sales approach, strong technical expertise, and the ability to drive strategic, value-based sales conversations that position Smart Components as essential business solutions.

Business Ownership – Drive growth, execute recovery programs, and leverage data to identify and capitalize on customer buying gaps.
Sales Leadership – Engage in in-person discussions to expand account share, maintain a healthy sales funnel in CRM to meet sales goals, and develop annual commercial plans for Smart Components.
Technical & Commercial Expertise – Exemplify technical acumen, marketing insight, and commercial leadership to accelerate sales.
Customer Engagement & Training – Plan and execute customer seminars focused on key growth areas and lead competency development for inside/outside sales teams.
Revenue Accountability – Own and drive revenue performance for the assigned product segments.

Bachelor of Science in Engineering, Electrical Technologist –OR– equivalent combination of skills, experience or education
~ TÜV or exida certification for Functional Safety is an asset
~3 years of experience / knowledge applying Rockwell Automation's products or equivalent competitive solutions
~ Regular travel to customers within assigned geography, and to US destinations for training will be required;
~ Excellent technical writing & presentation skills with ability to present Rockwell Automation's value proposition to mid / large size groups of customers (external and internal) both commercially and technically.
~ Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos.

We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market.

Sonepar has been recognized as a Diversity Leader by the Financial Times' 2024 Diversity Leaders ranking and was awarded GEEIS Certification in 2022. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it's essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply.

For more information about our Inclusion and Diversity initiatives, please visit

Accommodation is available to all applicants upon request. Start an exciting new career and enjoy a number of benefits by applying online.

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