YouTube Growth and Storytelling Strategist

1 week ago

Kelowna BC, Central Okanagan Regional District, BC; British Columbia, Canada Martell-Ventures Full-time
Turn audience psychology into stronger YouTube concepts, scripts, and retention in Martell Group's in-office content strategy team. This experienced strategist will distinguish channel building from video creation through creative leadership and data-informed decisions. Collaboration with Dan and the broader content team is central. Generate viral and evergreen video concepts for audience growth Lead brainstorming and test new formats and creative approaches Analyze audience behavior and video-level performance metrics Advise Dan and content partners on evolving content strategies Three-plus years managing, producing, or developing YouTube content Experience writing scripts and developing high-performing concepts Ability to convert data into strategic recommendations Use storytelling, creative testing, and audience analytics to strengthen Martell Group's YouTube performance and long-term channel direction.