CRM Lifecycle Marketing Specialist
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Own CRM architecture and lifecycle marketing for Basecamp Resorts and Everwild from Canmore or Calgary, with remote work within Canada possibly considered.
This full-time, permanent specialist leads CRM implementation across hospitality and investment businesses. You will map systems, manage data, build automated journeys, and connect marketing automation with guest and investor experiences.
Key Responsibilities:
- Lead CRM requirements, configuration, testing, migration, and launch
- Design data models, lifecycle stages, pipelines, and governance
- Build integrated guest profiles across hospitality systems
- Create automated welcome, booking, retention, and re-engagement journeys
- Report lifecycle KPIs and run performance testing
Requirements:
- Five-plus years in CRM, lifecycle, retention, or email marketing
- Experience leading CRM implementation, mapping, migration, and adoption
- Hands-on Salesforce, HubSpot, Klaviyo, Revinate, or similar expertise
- Experience with segmentation, lead scoring, personalization, and automated journeys
- Working knowledge of SQL, APIs, privacy, and email deliverability
Apply CRM administration, data integration, lifecycle strategy, and analytics to grow direct bookings and repeat visitation.
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