Product Manager

Product Manager - Loyalty and Value Proposition

We are hiring for a full-time Product Manager - Loyalty and Value Proposition to join our Products, Pricing & Loyalty Team

Posting closes: October 16, 2026

Employment Status: Full-time; Permanent

Additional Information: Remote First

For Internal Use Only/Role Grade: P3; A

At Servus Credit Union , we do things differently—because we’re a credit union, not a bank. And that difference matters.

We believe in putting people before profits , which is why our members are also our owners. Every dollar we earn is reinvested into the things that matter most: our members, our employees, and our communities . Whether it’s through profit sharing, competitive rates, or local initiatives that make a real impact, we’re here to help Albertans feel good about their money.

We’re looking for passionate, values-driven people to join our team. We welcome individuals from all backgrounds who are aligned with our values and are eager to contribute in meaningful ways. If you're excited to grow your career with a team that’s innovative, hardworking, collaborative and deeply rooted in community, we want to meet you .

Join Servus and discover a better way to work.

The Owner, Loyalty & Value Proposition is accountable for the successful implementation of the organizational strategies pertaining to Value Proposition & Loyalty and ensuring that departmental activities are aligned with the established direction. The position assists in developing and refining the value proposition across all lines of business, helps identify target member segments, and contributes to the implementation of a consistent and comprehensive loyalty strategy for the organization. This role is responsible for carrying out the strategy through effective operational tactics and ensuring its successful execution within the organization. This role is also responsible for the operations/maintenance of the existing Profit Share and rewards programs as well as any enhancements required.

What You'll be Doing:

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• Responsible for the active ownership and execution of the Profit Share program, and the accuracy and completeness of the comprising payouts (Common Share Dividends / Investment Share Dividends / Patronage).
  
• Make strategic recommendations to the evolution of the holistic loyalty strategy that addresses transactional and relationship loyalty, ensuring alignment with the Value Proposition and target member segments.
  
• Coordinate the delivery of foundational member and employee-facing campaigns that support major value delivery components, particularly Profit Share & deposit-gathering programs, with Marketing, Communications, Sales Effectiveness, Operations.
  
• Provide recommendations for enhancements to existing Profit Share and deposit-gathering programs, using available data to monitor, evaluate and improve program results.
  
• Collaborate with delivery teams (marketing, communications, operations) to implement, continually refine and measure the alignment and use of the value proposition and target member segments in member lifecycle strategies, employing modern forms of banking product planning, customer journeys and product development processes.
  
• Monitor and evaluate markets, trends, and competitive dynamics to identify and assess opportunities or enhancements to existing programs.
  

What you Bring:

Experience and Education:

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• 5+ years of experience in product management, loyalty marketing, CRM or partnership management.
  
• Bachelor’s degree in Marketing, Finance, Business, Economics, or a related field.
  
• Strong understanding and experience in customer lifecycle marketing and retention strategies.
  
• Demonstrated ability to identify performance gaps and build cross-functional initiatives that drive measurable growth.
  
• Strong working knowledge of modern analytical tools, methodologies & presentation mediums.
  
• Excellent negotiation, relationship management, and communication skills.
  
• Ability to bal