Senior Integrated Marketing Manager
2 days ago
Toronto ON, Toronto Census Division, ON; Ontario, Canada
TD
Full-time
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Lead integrated marketing strategy at TD in Toronto, using consumer insights and campaign expertise to strengthen customer relationships and business results.
As Senior Manager, Commercial Banking and Build for the Future, you will manage marketing professionals and provide thought leadership. The role develops integrated strategies, plans, campaigns, and strategic initiatives for growth and deeper client relationships. You will advise business leaders while protecting TD’s brand.
Key Responsibilities
Lead and coach marketers through consumer trend and insight work Translate business objectives into effective customer-focused marketing plans Approve campaigns and oversee marketing execution and governance Develop business plans with leaders and optimize resource use Hire, develop, and manage marketing talent and performance
Requirements:
Undergraduate degree or relevant professional certification required 10+ years of relevant experience Experience with consumer and product research methodologies Advanced knowledge of multiple marketing disciplines and strategy development Portfolio management, negotiation, and problem-solving expertise Bring strategic marketing leadership, customer insight, and portfolio management expertise to TD’s Toronto team and commercial banking portfolio. #J-18808-Ljbffr
Key Responsibilities
Lead and coach marketers through consumer trend and insight work Translate business objectives into effective customer-focused marketing plans Approve campaigns and oversee marketing execution and governance Develop business plans with leaders and optimize resource use Hire, develop, and manage marketing talent and performance
Requirements:
Undergraduate degree or relevant professional certification required 10+ years of relevant experience Experience with consumer and product research methodologies Advanced knowledge of multiple marketing disciplines and strategy development Portfolio management, negotiation, and problem-solving expertise Bring strategic marketing leadership, customer insight, and portfolio management expertise to TD’s Toronto team and commercial banking portfolio. #J-18808-Ljbffr