Marketing Associate

OverviewWe’re building something extraordinary for our community and beyond - the Cowan Recreation Centre, a state-of-the-art destination for sport, fitness, and community connection. Opening late in 2026, this all-season, multi-use recreation complex is designed to meet the diverse needs of the community with a premier lineup of amenities: a large aquatics centre with two stainless steel pools, a FIFA-sized indoor turf field (divisible into four), a versatile quad gymnasium, an indoor walking track, two dedicated cricket practice nets, and four multi‑purpose rooms for community programs and events. With more than 500,000 visitors expected in its first year, the Cowan Recreation Centre will be a vibrant hub where residents of all ages can connect, compete and belong. The Cowan Recreation Centre will be one of Canada’s greenest and most energy‑efficient recreation centres; it will feature advanced geothermal heating and cooling, and the largest solar array ever installed by the City, taking our environmental commitment to the next level.

It will also be the first net‑zero carbon and most accessible sports facility the City has ever built. We’re looking for a creative storyteller with a passion for community building to help bring this incredible new facility to lifeAs Marketing Associate (CRC), you will champion the stories that matter most — the programs, instructors, participants, and community partners who will shape the Cowan Recreation Centre into a welcoming, inclusive, and high‑energy destination. Your primary focus will be developing and delivering compelling marketing and communications content that promotes community recreation programs and events, increases participation, and strengthens the Centre’s connection with residents. You will also support the promotion of tournaments and larger‑scale events, ensuring athletes and visitors have a memorable experience.

If you’re energized by fast‑paced work, creative storytelling, and the chance to help build something extraordinary for our community — we want to meet you. If you’re ready to tell meaningful stories about one of Ontario’s most ambitious recreational facilities — where the community comes together to Connect, where athletes from across Kitchener, Ontario, and Canada come to Compete, and where we all truly Belong — we want to hear from you. ResponsibilitiesDevelop and implement all components of the communications and marketing plans for CRC programs, community events, tournaments and venue offerings. Develop content for website updates, email blasts, social media, digital screens, posters, and sponsorship promotions.

Works closely with the Corporate Communications & Marketing team to coordinate digital content, media relations, and adherence to corporate brand guidelines. Build and maintain a story/content bank and an organized photo, video, and digital asset library for ongoing marketing initiatives. Liaise with athletes, coaches, families, and organizations to gather bios, accomplishments, media content, and permissions for the Local Athlete Showcase. Support the planning of recognition moments, ceremonies, or meet and greet opportunities, events and tournaments.

Manage all content for facility digital screens and roadside signs, ensuring branding accuracy and timely updates. Maintain an annual content calendar and schedule screen displays using digital screen software. Collaborate with Corporate Communications & Marketing to support media outreach, press releases, and event promotions. Draft media releases and support approvals and distribution processes.

Organize media on tournament/event days, ensuring access, documentation, escorting, and follow‑up. EducationMinimum 3‑year diploma in Marketing, Advertising, Journalism, Business Administration, Communications or a related field. Experience2–4 years of related experience in marketing, communications, event support, or content management. Additional RequirementsWill be expected to occasionally work flexible hours (outside of Mon‑Fri, 9 to 5), including evenings, weekends, and holidays on an as needed basis.

Knowledge, Skills, And AbilitiesStrong knowledge of communications and marketing principles, channels, and tactics. Exceptional written and verbal communication skills, with the ability to tailor messages to various audiences. Ability to create, plan, and execute effective marketing and communications campaigns.

Skills

in digital content development and familiarity with common business software (Microsoft Office, Outlook, Excel, Copilot). Willingness to learn design and content tools such as Adobe Illustrator, Photoshop, InDesign, content management systems, and social media management platforms. Creative problem solver with strong organizational and time management skills. Ability to thrive in a fast‑paced environment and collaborate effectively as part of a team. #J-18808-Ljbffr