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Brand Advocate, Supervisor

4 months ago

Old Toronto, Canada The Home Depot Full time
Brand Advocate, Supervisor - Hybrid Job At The Home Depot in Toronto, ONM3C 3N6

The Brand Advocate program supports Home Depots, One Home Depot vision by parenting with our suppliers to fully optimize their eCommerce strategy with Home Depot Canada. We provide strategic insights, analytics, deep dive analysis and digital content enrichments to help drive traffic and conversions on Homedepot.ca.

Job Title: Brand Advocate, Supervisor
Job Description:
The Supervisor, Brand Advocate role is an exciting role within The Home Depot Canada eCommerce team. This role is within our ever-growing Brand Advocate program. This high impact and important role is responsible for helping us continue to develop and support the program. The supervisor is accountable for managing, mentoring, and leading a team of 6-7 brand advocate analysts and a specific portfolio within Home Depot’s product assortment. The supervisor’s team of analysts directly manage vendor accounts and provide strategic insights, data analytics and reporting, deep dive analysis projects, content enrichment projects and provide day-day operational support for each of their vendors. The Supervisor core focus is to support each analyst on a one-to-one level, ensure projects are aligned and on-track, develop and nurture strong relationships with internal and external partners, executing against quarterly action plans, generating KPI impact reports, and effectively communicating successes/progress within each account within their portfolio of business. This role has a high impact to the Brand Advocate program and The Home Depot’s eCommerce business.

Core responsibilities:

50% Associate Development and Growth

  • Lead, direct and support a team of associates
  • Influence associates – communicate effectively and drive engagement across the team
  • Mentor, support and develop the Analysts and Sr. Analysts
  • Optimize diverse talent across the team – attract top talent, interview, and hire associates
  • Meet with direct reports bi-weekly and provide on-going support and leadership
  • Influence the team, drive engagement, and provide the team with vision and purpose
  • Manage conflict and collaborate with team to find solutions
  • Deliver BA updates to broader merchant organization on progress and performance of the business
  • Evaluate direct reports on-going and complete mid-year/year-end reviews

40% Supplier Portfolio Management
  • Ownership of the portfolio of suppliers and ensure success
  • Cultivate and maintain strong supplier and cross-functional partner relationships
  • Ensure accountability – Analysts execution of the program for their assigned vendors
  • Plan and align with cross functional teams to ensure alignment (merch, marketing, etc.)
  • Review, approve and manage vendor goal trackers, project plans, reporting, presentations and calls ensuring the analysts are on track
  • Attend vendor bi-weekly, mid-year and year-end business reviews
  • Develop reporting and track KPI’s for the portfolio of business – present report and findings to merchant teams and other internal Home Depot teams
  • Manage the supplier program contracts through life cycle along with the manager

10% Program Development
  • Develop new services, analysis, and tools for the brand advocate program
  • Continually seek to improve and advance the program
  • Improve team management and introduce new, improved processes and tools
  • Develop and launch training programs for new associates and career development
  • Ensure associates are aligned to the company and program vision
  • Present the program and overview to new vendors alongside the manager
  • Provide on-going support across the entire team

How to succeed in this role:

  • Successfully build, develop, and manage an effective team of associates - Mentor, inspire and grow talent across the team
  • Instill trust across the team and internal/external partners
  • Showcase ability to influence people through strong communication, engagement, strategic plans, vision and purpose.
  • Communicate strongly across the team and showcase ability to inspire and lead a team (Team meetings, projects, etc.)
  • Be engaged in the associate development providing feedback at mid-year and year-end review.
  • Innovate the BA program with new ideas, take lead on new projects and initiatives and provide creative solutions to roadblocks and issues.
  • Build strong relationships with Merchandising and cross functional teams


What experiences will help you excel in this role:

  • Desire and passion to lead and inspire associates
  • Passion for building and developing a business
  • Proven track record of mentoring associates and building vision for the team
  • Ability to build strong relationships with colleagues, stakeholders and vendors
  • Challenges and provides insight on conflict resolution and mediate difficult conversations
  • Ability to seamlessly manage multiple responsibilities within a fast-paced work environment
  • Proven ability to build relationships and influence without authority.
  • Exhibits courage, confidence, and initiative in leading conversations, has voice in room
  • Live HD values, taking care of our people, doing the right thing and creating shareholder value
  • Exemplify high level of customer engagement – Strong relationships and communication, proactive, reliable, strong perspective, leadership
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