Communications & Marketing Director

2 weeks ago

Calgary, Canada Burnco Full time
Description :

Rock it with BURNCO

BURNCO Rock Products Ltd. is a dynamic and innovative concrete and aggregate company with locations in Alberta, British Columbia, Saskatchewan Canada, and Texas and Colorado in the United States. Led by our philosophy and dedicated to safety and teamwork, our mission is to provide our valued customers with quality products, services, and solutions while serving our communities sustainably. Our rich legacy of more than a century of dedication in our industry, has garnered us our reputation as a leader in the construction materials space.

BURNCO has been supporting family values and building for the next generation for over a hundred years, and we need you to help make the next hundred years even better.

At BURNCO, we believe in the power of effective communications and marketing to drive our success. As we continue to grow, we are looking for a talented Communications & Marketing Director to join our team and play a key role in moving our communications strategy, employee experience and company growth.

Based out of our corporate headquarters in Calgary, Alberta, and reporting to the Chief People Officer, as a Communications & Marketing Director at BURNCO, you will be responsible for developing and executing comprehensive internal communication plans to engage, inform, and inspire our employees and marketing initiatives. You will collaborate closely with senior leadership, managers, and HR to ensure consistent messaging and alignment with organizational goals.

If you are passionate about marketing and communications and eager to contribute to a dynamic team, we would love to hear from you.

WHAT YOU WILL BE DOING

How we see your role breaking down:
  • Building and implementing strategic internal communication plans to support organizational culture, employee experience and organizational objectives
  • Leading change communication efforts during periods of organizational change or transition
  • Developing and executing comprehensive internal communication plans and strategies that align with BURNCO's goals, values, and priorities
  • Creating and delivering compelling communication materials, including newsletters, emails, intranet content, videos, and presentations
  • Managing internal communication channels, including intranet, email newsletters, town halls, and employee meetings
  • Growing the Company’s social media presence across all relevant platforms and creating metrics to measure the impact on the Company’s brand and profitability
  • Leading the social media specialist, providing guidance, mentorship, and performance feedback
  • Planning, producing and distributing all internal and external HR communication, utilizing social media and regular employee electronic newsletters and bulletins
  • Fostering a culture of transparency and open communication by providing regular updates on company news, policies, and initiatives
  • Collaborating with the HR department to support the Company’s recruiting, retention, engagement and development strategies, including implementation, execution, and maintenance of an employer marketing strategy
  • Developing and maintaining communication guidelines and best practices to ensure consistency and effectiveness
  • Supporting and capturing stories on employee recognition and community-engagement activities
  • Assisting with website content and ensuring the Company’s Internet presence maximizes engagement with employees, customers and communities
  • Measuring and analyzing communication metrics to evaluate the impact of internal communication efforts and make data-driven decisions
  • Staying informed about industry trends and best practices in internal communications and employee engagement
WHAT WE WOULD LIKE FROM YOU

Competencies:
  • Strong writing skills essential for crafting clear, concise, and engaging messages tailored to different audiences within the organization. This includes emails, newsletters, intranet content, memos, and other communication materials
  • Effective verbal communications which are crucial for presenting information, leading meetings, delivering presentations, and facilitating discussions with employees at all levels of the organization
  • Must be able to think strategically and align communication initiatives with organizational goals and objectives.
  • Deep understanding of employee needs, motivations, and concerns is required. Skilled at fostering and enhancing the employee experience through open, transparent communication, and by creating opportunities for feedback and dialogue.
  • Operational alignment capabilities
  • Be adept at managing change communication by effectively communicating the reasons for change, addressing concerns, and guiding employees through transitions.
  • Building strong relationships with key stakeholders, including senior leadership, department heads, HR professionals, and employees across the organization, is essential for success. This involves active listening, empathy, and the ability to collaborate effectively with diverse teams
  • Strong project management skills are necessary to plan, execute, and evaluate communication campaigns and initiatives effectively
  • Knowledge and skills to maintain and enhance brand identity, ensuring consistency across all communication channels
  • Flexible and adaptable to changing priorities, market dynamics, and emerging trends in the industry
  • Capacity to work collaboratively with cross-functional teams, including HR, Safety and Sales Teams
  • Crisis management and the ability to remain calm under pressure and communicate effectively in high-stress situations is essential
  • Continuous learning and willingness to stay updated on industry trends, tools, and best practices through continuous learning and professional development
EDUCATION/CERTIFICATION/DESIGNATION
  • Bachelor's degree in Communications, Marketing, Public Relations or a related field
  • A minimum of 5 years of experience working in internal communications
  • Proven experience in communications and marketing roles, demonstrating a successful track record
  • Proven track record of developing and executing successful internal communication strategies
  • Excellent written and verbal communication skills, with the ability to tailor messages to diverse audiences
  • Ability to think strategically and translate ideas into actionable plans
  • Experience working with senior leadership and managing stakeholder relationships
  • Proficiency in social media platforms, content management systems, and marketing analytics
  • Strong project management skills with the ability to multitask and meet deadlines
  • Creative thinker with a passion for engaging and inspiring employees
  • Ability to thrive in a fast-paced, deadline-driven environment
WORKING CONDITIONS
  • The role has standard working conditions in an office environment with a regular work week from Monday to Friday.
  • On-call availability may be required as needed
  • As some travel will be required to site locations a valid Drivers License is required, as well as an up-to-date Passport for occasional travel across the Canada/United States border
BURNCO is an equal opportunity employer. We value diversity and encourage candidates from all backgrounds to apply. #J-18808-Ljbffr

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