Product Marketing Manager PLG Strategy
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Shape Wiser’s product story remotely through positioning, analytical storytelling, and product-led growth experiments that move users toward value quickly.
As Product Marketing Manager, you will own positioning, messaging, launches, and competitive intelligence across Wiser’s products. You will build the product-led growth motion, guide trial and self-serve strategy, and partner with Sales, Demand Generation, and Product. The work combines customer insight, funnel ownership, and decisive execution.
Key Responsibilities:
- Own positioning, messaging, launches, and competitive intelligence
- Build trials and self-serve journeys across three core products
- Track signups, activation, conversion, and trial-sourced pipeline
- Create onboarding emails and in-product prompts
- Share customer insights with Product to shape the roadmap
Requirements:
- Five or more years of product marketing experience
- Experience building product-led growth and self-serve funnels
- Strong analytical skills for designing and interpreting experiments
- Experience with HubSpot, Mixpanel, and Zapier
- Bachelor’s degree required
Bring product marketing, PLG, experimentation, and storytelling expertise to Wiser’s remote growth strategy and customer journey.
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