Managing Director Media Strategy
1 day ago
Toronto, ON, Canada
Salt XC
Full-time
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Media strategy leadership defines this Managing Director role at Salt, guiding investment, planning, and optimization across a North American client portfolio.
As Managing Director, Media, you will shape integrated full-funnel strategies and guide senior media leaders. You will oversee buying, measurement, audience strategy, and media technology across digital, social, programmatic, search, video, broadcast, and retail media. The role balances long-term vision with hands-on leadership.
Key Responsibilities:
Lead integrated media strategies aligned with client business objectives Guide channel strategies, investment allocations, and audience approaches Oversee media budgets, governance, buying, and investment stewardship Champion measurement frameworks, reporting, testing, and continuous improvement Represent Salt in client presentations, industry events, and forums Requirements:
12+ years in media planning, buying, strategy, or agency leadership Experience leading large client portfolios and media investment programs Expertise across digital, social, programmatic, search, video, and retail media Strong commercial and financial acumen overseeing large-scale media budgets Advanced understanding of platforms, analytics tools, and data ecosystems Lead Salt’s media practice through strategy, investment stewardship, measurement, and optimization that deliver measurable business impact.
Lead integrated media strategies aligned with client business objectives Guide channel strategies, investment allocations, and audience approaches Oversee media budgets, governance, buying, and investment stewardship Champion measurement frameworks, reporting, testing, and continuous improvement Represent Salt in client presentations, industry events, and forums Requirements:
12+ years in media planning, buying, strategy, or agency leadership Experience leading large client portfolios and media investment programs Expertise across digital, social, programmatic, search, video, and retail media Strong commercial and financial acumen overseeing large-scale media budgets Advanced understanding of platforms, analytics tools, and data ecosystems Lead Salt’s media practice through strategy, investment stewardship, measurement, and optimization that deliver measurable business impact.