Digital Marketing Manager

Headquarters: La Canada Flintridge, California, United States

URL: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=ad225930-56eb-4a0f-ab89-0b646ff0cf17

Location: Canada

Work model: Remote

Expected compensation: Base salary starting at $85,000 CAD per annum

Vacancy status:This posting is for an existing vacancy.

About AudienceView

AudienceView is passionate about helping live event organizations bring people together through unforgettable experiences. Our unified event commerce platform helps organizations better understand, engage, and grow their audiences while creating stronger relationships and more connected experiences across the entire event journey.

We support organizations across performing arts, music, athletics, higher education, fairs, festivals, attractions, and more. By combining technology, audience intelligence, and deep industry expertise, AudienceView helps organizations make informed decisions, simplify operations, and build sustainable growth.

Four core values set the tempo for how we work:

• We are people first.
• We are innovative.
• We are results-driven.
• We are transparent.

AudienceView is made up of people who believe wholeheartedly in the power and magic of live events. Come transform live entertainment with us.

Why we’d want to work with you

We are looking for a Digital Marketing Manager to own and scale our B2B demand generation engine. In this role, you will drive pipeline growth and lower customer acquisition costs (CAC) by orchestrating high-impact paid campaigns, targeted ABM programs, and sophisticated marketing automation workflows. If you are a data-driven marketer who loves connecting the dots between paid media, email nurtures, and sales execution, we want to talk to you.

What you’ll do:

• Paid Search & Paid Ads: Own Google Ads and LinkedIn campaigns end-to-end—including strategy, budgeting, bidding, keyword research, audience building, and creative testing—to drive pipeline and optimize CAC. Expand into review platforms (G2, Capterra) where it makes strategic sense.
• Email Marketing & Nurture: Design and execute email programs in Pardot, focusing on precise segmentation, multi-touch nurture tracks, trigger-based sends, and lifecycle campaigns tailored to key buyer personas.
• Account-Based Marketing (ABM): Own the tooling, account scoring, and 1-to-many ABM framework. Partner with Sales and Revenue Operations to build tiered target account lists and deliver personalized, programmatic campaigns.
• Marketing Automation & CRO: Build, maintain, and troubleshoot workflows, lead scoring models, and routing rules to ensure leads reach Sales quickly and accurately. Improve website conversion rates through landing pages, form optimization, and CRO experiments.
• Reporting & Attribution: Track performance across paid, email, ABM, and automation. Report on spend, conversion rates, pipeline velocity, and CAC by channel to guide data-driven budget allocation.
• Test & Optimize: Continually run experiments across channels, messaging, and funnel paths to scale what works and cut what doesn’t.
• Cross-Functional Collaboration: Partner closely with Sales, BDRs, RevOps, and Product Marketing to ensure airtight alignment on targeting, messaging, and lead handoffs.

What you’ll need:

• 4+ years of B2B digital demand generation experience, with a proven track record of scaling inbound pipeline.
• Paid Media Expertise: Hands-on experience managing and optimizing Google Ads and LinkedIn Ads with a focus on efficiency (CAC) and revenue generation.
• Marketing Automation: Strong command of Pardot (or similar enterprise automation tools), email compliance, segmentation, and lead-scoring frameworks.
• Technical Stack: Proficiency with Salesforce, Google Analytics / GA4, and WordPress (or equivalent CMS).
• Analytical Mindset: Exceptional problem-solving skills with a deep understanding of marketing attribution models and funnel metrics.
• Project Management: Strong cross-functional collaboration skills across Marketing and Sales teams.
• Mindset: A curious, self-starting operator who thrives in a fast-paced environment and loves continuous learning.

Key Performance Indicators (KPIs):

• High-Intent MQLs: Volume and lead quality by channel and segment.
• Marketing-Generated Pipeline: Total opportunity value created.
• Pipeline Velocity & Conversion Rates: Website, funnel, nurture, and trial-to-paid conversion performance.
• Engagement & Progression: Email engagement metrics and target account mo