Digital Marketing Specialist, ABM Paid Media Specialist

2 days ago

Toronto, Canada Wolters Kluwer Full time

Digital Marketing Specialist, ABM Paid Media Specialist Join to apply for the Digital Marketing Specialist, ABM Paid Media Specialist role at Wolters Kluwer We are seeking an experienced and data‑driven Account‑Based Marketing (ABM) Paid Media Specialist to lead and execute our paid acquisition strategies targeted at high‑value accounts. Reporting to the Revenue Marketing Director, the ideal candidate will have a deep understanding of the ABM lifecycle and a proven track record of leveraging specialized ABM platforms (like Demandbase or 6sense) to drive pipeline and revenue. This role requires a blend of strategic planning, hands‑on campaign execution, and rigorous performance analysis. Responsibilities Work closely with Demand Generation to develop, execute, and optimize paid media strategies aligned with target account lists and ABM goals. Collaborate with Sales and Content to ensure paid campaigns deliver personalized, relevant messaging tailored to different stages of the buying journey and specific account personas. Strategically utilize and manage ABM platforms (Demandbase, 6sense) to build precise target audiences, deploy display advertising, and orchestrate omnichannel paid media campaigns. Plan, launch, and manage targeted ABM campaigns across various paid channels, focusing on Demandbase/6sense DSP, LinkedIn, Google Search/Display, and programmatic display. Implement rigorous A/B testing on ad creative, landing pages, audience segmentation, and bidding strategies to continuously improve campaign performance. Regularly monitor, analyze, and report on campaign performance, focusing on key ABM metrics such as account engagement, MQL/SQL conversion rate, pipeline influence, and ROI. Establish and track key ABM metrics beyond traditional lead generation, focusing on account‑level engagement, account movement, pipeline influence, and revenue attribution. Provide regular, detailed performance reports and insights to marketing leadership, communicating results, trends, and strategic recommendations. Required Qualifications 3+ years of hands‑on experience managing and optimizing paid media/search campaigns in a B2B environment. Minimum of 2 years of direct, tactical experience using a dedicated ABM platform such as Demandbase or 6sense. Expert‑level knowledge of major advertising platforms, including LinkedIn Campaign Manager and Google Ads. Proven ability to translate business objectives into measurable paid media campaign goals and a clear execution plan. Strong analytical skills with the ability to interpret large datasets and attribution models to derive actionable insights. Preferred Qualifications Certification or formal training in a leading ABM platform (e.g., Demandbase Certified, 6sense Certification). Experience with programmatic advertising and DSPs. Familiarity with marketing technology stacks, including CRM (Salesforce) and Marketing Automation (Pardot). Compensation $48,000.00 - $73,200.00 CAD We value authenticity and the integrity of the interview process. Candidates are expected to participate in interviews without the assistance of AI tools or external prompts. Use of AI‑generated responses during the interview process will result in disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. #J-18808-Ljbffr

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