Product Marketing Manager

Doing business to business, person to person. Payworks is a leading workforce management solutions provider and multi-year winner of the Canada’s Best Managed Companies program. We are proudly Canadian and committed to developing world-class products and providing a progressive workplace culture where Doing Right by People is our purpose.

With clients of all sizes and nearly 700 employees, we currently have an exciting opportunity on our Marketing team for the right candidate. Because when it comes to great people, there’s always room for one more.

DOING RIGHT BY PEOPLE – IT’S WHAT WE DO

The Product Marketing Manager will lead the coordination and execution of Payworks’ product launches, feature releases, and major updates, ensuring they reach the market on time, with organizational readiness and measurable business impact. Acting as a conduit between Product, Marketing and Sales, you will turn product information, customer needs, and market insights into clear messaging, actionable plans, and coordinated deliverables.

This role is both strategic and hands‑on. You will lead launch kickoffs and manage timelines and stakeholder accountabilities while also rolling up your sleeves to execute on key deliverables. You’ll excel in this role if you are an exceptionally organized and accountable self‑starter who communicates proactively, manages competing priorities and stakeholder expectations, and brings people together around a shared plan.

WHY YOU SHOULD CHOOSE PAYWORKS

• Comprehensive employer paid benefits, including a Health Spending Account, for you and your family and excellent pension plan with employer contributions.
• Plenty of professional development opportunities.
• Community‑minded culture – Receive two paid days per year to volunteer and lots of opportunity to “Pay it Forward”.
• Time and flexibility to meet your needs – Hybrid work model with flexible work options, plus 3 weeks vacation to start, flex time and parental leave benefits.
• Cool perks – Annual Lifestyle Spending Account, fun office environment and events, and more

BRING PRODUCTS TO MARKET – IT’S WHAT YOU’LL DO

Launch Plans & Project Management

• Own the end-to-end market launch—from kickoff and planning through sales and organizational readiness, market release, and post‑launch transition—ensuring all required activities and deliverables are completed.
• Apply Payworks’ launch and readiness frameworks to product launches, feature releases, and major updates, tailoring activities based on scope, audience, complexity, and impact.
• Lead launch alignment sessions, confirm stakeholders and responsibilities, and ensure deliverables are clearly assigned across contributing teams.
• Own and maintain launch management documents, keeping timelines, deliverables, dependencies, decisions, risks, and status updates accurate and visible.

Positioning, Messaging & GTM Foundations

• Own and refine product positioning, value propositions, launch narratives, and foundational messaging by audience, segment, industry, and use case.
• Incorporate customer, market, frontline, and competitive insights into go‑to‑market plans.
• Translate complex product information into clear, differentiated stories that connect product capabilities to customer needs and business value.
• Develop the messaging frameworks and foundational copy that enable Marketing, Content, Creative, and Sales Enablement teams to produce consistent, effective work.

Cross-Functional Readiness and Execution

• Serve as the central conduit between Product and the teams responsible for taking products to market.
• Ensure stakeholders receive the information, context, messaging, and tools needed to support each launch confidently.
• Partner closely with sales enablement and competitive intelligence owners; ensuring they can execute on start‑sell initiatives.
• Collaborate and execute on launch deliverables including briefs, copy, presentations, webinars, feature sheets, web content, videos, emails and case studies.
• Remain accountable for keeping work moving and ensuring deliverables are complete, accurate, aligned, and ready on time.

Adoption, Measurement & Optimization

• Partner across the organization to drive product awareness, adoption, engagement, cross‑sell, and ongoing value beyond launch.
• Define launch objectives and success measures, including on‑time delivery, stakeholder readiness, awareness, adoption, pipeline contribution, and revenue impact.
• Lead post‑launch reviews, share key learnings, and refine positioning, assets, and processes based on results and monitor customer and frontline feedback.

WHAT YOU’LL NEED TO SUCCEED

• 7+ years of marketing, project m