Remote Strategist/Senior Strategist

WHO WE ARE Point Blank is the impact agency for Canada’s progressive movement. Proudly values-first, purpose-driven, women-led and unionized, we partner exclusively with movement partners: unions, political parties and candidates, not-for-profits, charities, and public sector allies who are hellbent on being on the right left side of history. We’re built for outcomes, not outputs, integrating research, strategy, creative, paid media, and organizing under one roof. The result? Campaigns that hit hard and incite impact where it counts: in the real world. Unconventional, unapologetic, and sometimes a little unhinged, we’re here to make noise, make change—and make damn sure your campaign can’t be ignored.

We work and live on the unceded territory of the Algonquin Anishinaabe and Coast Salish peoples, as well as the Coast Salish territory of the Lək̓ʷəŋən (Lekwungen)/Songhees, Esquimalt, W_SÁNEĆ Nations, including the territories of the xʷməθkʷəy̓əm (Musqueam), Stó:lō, səl̓ílwətaʔɬ (Tsleil-Waututh), Sḵwx̱wú7mesh (Squamish) Nations; in Treaty 6 territory, the traditional meeting ground and home for many Indigenous peoples, including Plains and Woodland Cree, Assiniboine, Saulteaux, Niitsitapi (Blackfoot), Métis, and Nakota Sioux peoples; in Treaty 13, the traditional territory of many nations including the Mississaugas of the Credit, the Anishinabewaki ᐊᓂᔑᓈᐯᐗᑭ, the Chippewa, the Haudenosaunee and Huron-Wendat peoples, this land is also home to many diverse Indigenous, Inuit and Métis peoples.

POSITION OVERVIEW The Strategist is responsible for developing the strategy for major campaigns and projects, including election campaigns, national and provincial projects with key clients, and our rapid-response work on pressing issues. They provide overall direction and strategic advice, lead research efforts, craft impactful campaign plans and support the development of deliverables for innovative and successful campaigns, as well as providing strategic input for proposals and sales opportunities. As a senior member of our Strategy team within the overall Strategy department, the ideal candidate has strong existing relationships and experience working on labour and political campaigns in Ontario.

REPORTING This position is part of Point Blank’s Strategy Team, and reports to the Senior Director of Strategy. This role is to fill an existing vacancy.

LOCATION Point Blank is a remote-first work place, with offices in Toronto and Vancouver. For this role, we are looking for someone based in Toronto or Ottawa.

EQUITY Point Blank is committed to equitable hiring, development, and promotion with recognition that equity-deserving candidates continue to face systemic barriers to employment. We see immense value in hiring, training and promoting professionals from a wide variety of experiences and backgrounds. Point Blank does not have a minimum requirement for education or training, as the entry requirements and barriers to education are historically discriminatory. We particularly encourage candidates from equity-deserving and under-represented backgrounds to apply. Point Blank does not use AI to review applications; every application is reviewed by a human to ensure that we attain a consistent and equitable hiring process.

WHAT YOU DO

Play the role of Strategist for our clients’ major campaigns and/or election campaigns including leading discovery, research, and strategic planning. This work includes:

Facilitating discovery meetings or workshops and leading our clients through the duration of the engagement as their go-to strategic advisor.

Leading research, including leading key informant interviews and working with research partners to conduct message testing, formal polling, or focus groups.

Developing audience profiles and creative insights to brief and guide creative development and production.

Leading strategic communications planning and developing in depth strategic communications plans.

Leading overall strategy & developing campaign, paid media, and organizing plans in consultation with internal and external subject matter experts.

Leading internal project team members from a strategic standpoint including engaging and motivating the broader project team, keeping them aligned to the goals of the project, and providing strategic input and oversight on all project deliverables.

Reporting on campaign outcomes.

Facilitate workshops, give presentations, and deliver training for clients.

Contribute to winning new business for Point Blank, including leveraging relationships to cultivate leads, providing strategic input for proposals or sales opportunities, and participating in pitching to cli