Senior Integrated Campaign Strategist
3 days ago
Winnipeg, MB, Canada
Coinscapture
Full-time
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Shape Dropbox campaigns using audience insight and product positioning as a senior strategist working on-site in Canada. Connect storytelling with measurable business impact.
This senior individual contributor architects campaigns for priority product launches and evergreen marketing motions. You will define audiences, narratives, journeys, channel roles, phasing, and measurement. Your work supports mid-market and enterprise goals across owned, earned, and paid programs.
Key Responsibilities:
Translate business goals into integrated campaign strategies Define audiences, narratives, journeys, channels, and measurement Steward campaigns through launch, sustainment, and optimization Align teams around briefs, milestones, dependencies, and readiness Capture learning and codify reusable campaign plays Requirements:
Eight-plus years of B2B marketing experience Experience owning campaigns accountable for pipeline or revenue Strong audience, narrative, journey, and channel planning skills Experience orchestrating owned, earned, and paid programs Analytical fluency using campaign and revenue signals Bring campaign architecture, cross-functional leadership, and analytical judgment to Dropbox product launches and evergreen marketing motions.
Translate business goals into integrated campaign strategies Define audiences, narratives, journeys, channels, and measurement Steward campaigns through launch, sustainment, and optimization Align teams around briefs, milestones, dependencies, and readiness Capture learning and codify reusable campaign plays Requirements:
Eight-plus years of B2B marketing experience Experience owning campaigns accountable for pipeline or revenue Strong audience, narrative, journey, and channel planning skills Experience orchestrating owned, earned, and paid programs Analytical fluency using campaign and revenue signals Bring campaign architecture, cross-functional leadership, and analytical judgment to Dropbox product launches and evergreen marketing motions.