Bilingue Responsable Marketing Produit et Branding

5 days ago Be among the first 25 applicants ARE YOU INTERESTED IN A WORKPLACE THAT HAS... Retirement Savings Matching Plan (RRSP). Plan for your future with us 💸 Up to $500 to spend on anything related to physical, mental or financial well-being (in addition to your Health Care Spending Account) 17 Paid Days Off (in addition to 13 Personal Days) 🌅 This includes an extra day off during the month of your birthday 🍰- our gift to you Weather is inclusive, we will be too. Our IDEAS team is committed to making this happen Read about us here(spoiler alert… we are the home of The Weather Network )📍 WHY WE NEED YOU? GLAD YOU ASKED... The Manager, Brand and Product Marketing is the lead architect of the brand narrative and product growth strategy across The Weather Network and MétéoMédia. As a fully bilingual strategist, your mission is to be bold and set the stage for aggressive growth by focusing on our competitive advantage, evolving consumer shifts, and deeper relationships with users. You will be directly responsible for recommending, developing, executing, and measuring the results and impact of our core marketing strategies to grow our user base and drive revenue diversification. Please note, we are only considering candidates who are eligible to work in Canada and are located in either Montreal or Greater Toronto Area (GTA). Core Responsibilities and Focus Areas: Brand & Product Strategy Ownership Define and maintain the core brand identity and value proposition for all products ensuring seamless consistency in all English and French communication Develop the overarching omni-channel marketing strategy—including adoption, usage, reach, and retention goals—to support growth for the brand Build the strategic framework for community and loyalty programs that deepen user engagement Apply a deep understanding of the weather market, leveraging user research and competitive analysis to high-growth opportunities in the evolving landscape Go-to-Market (GTM) Lead brand campaigns, seasonal programs, and GTM launches. Develop and manage a strategic marketing calendar to ensure clarity of business priorities and alignment across functional teams Continuously monitor, measure, and evaluate all marketing initiatives against defined KPIs Partner with Digital Activation Strategists on SEM/ASO tactics, ensuring strategic alignment Identify, support, and develop strategies for market expansion efforts by analyzing potential growth markets and optimal entry strategies as required Collaboration, Enablement, & Process Collaboration with Video & Editorial, Communications, Product, Sales to define and deliver integrated growth strategies Enable the support team to execute GTM strategies effectively against key milestones Build, enhance, and streamline processes for effective planning and execution of all marketing campaigns. Serve as the in-house expert on marketing best practices, sharing key learnings with stakeholders Identify and grow strategic partnerships that provide access to new audiences and markets, while managing related partner financials and performance updates Roles, responsibilities and duties may evolve and change over time. RESPONSABILITÉS PRINCIPALES ET DOMAINES D'INTERVENTION : Propriété de la stratégie de marque et de produit Définir et maintenir l'identité de marque et la proposition de valeur fondamentales pour tous les produits, en garantissant une cohérence parfaite dans toutes les communications en anglais et en français Développer la stratégie marketing omnicanale globale y compris les objectifs d'adoption, d'utilisation, d'atteinte et de fidélisation pour soutenir la croissance de la marque Construire le cadre stratégique pour les programmes communautaires et de fidélité qui approfondissent l'engagement des utilisateurs Appliquer une compréhension approfondie du marché de la météo, en s'appuyant sur la recherche utilisateur et l'analyse concurrentielle pour identifier les opportunités de forte croissance dans un paysage en évolution Stratégie de mise sur le marché (GTM) Diriger les campagnes de marque, les programmes saisonniers et les lancements de mise sur le marché (GTM). Développer et gérer un calendrier marketing stratégique pour garantir la clarté des priorités commerciales et l'alignement entre les équipes fonctionnelles Surveiller, mesurer et évaluer en continu toutes les initiatives marketing par rapport aux KPI définis Collaborer avec les stratèges d'activation numérique sur les tactiques SEM/ASO, en veillant à l'alignement stratégique Identifier, soutenir et développer des stratégies pour les efforts d'expansion du marché en analysant les marchés de croissance potentiels et les stratégies d'entrée optimales selon les besoins Collaboration, Accompagnement et Processus Collaboration avec les équipes Vidéo et Éditoriale, Communications, Produit et Ventes pour définir et mettre en œuvre des stratégies de croissance intégrées Permettre à l'équipe support d'exécuter efficacement les stratégies de mise sur le marché (GTM) en respectant les jalons clés Construire, améliorer et rationaliser les processus pour une planification et une exécution efficaces de toutes les campagnes marketing. Servir d'expert interne sur les meilleures pratiques en marketing, partageant les enseignements clés avec les parties prenantes Identifier et développer des partenariats stratégiques qui donnent accès à de nouveaux publics et marchés, tout en gérant les finances des partenaires et les mises à jour de performance associées Les rôles, responsabilités et fonctions peuvent évoluer et changer au fil du temps. WE ARE HOPING YOU HAVE University Degree in Marketing, Communications, or Business Fully Bilingual in English and French (Mandatory) with experience in marketing to these audiences 5-7 years of related consumer marketing experience. Experience in the digital media industry, mobile applications, and television is an asset Experience in building strategic, multi-platform marketing plans, incorporating market research and consumer insights into plans Proven track record of achieving business results from marketing campaigns Strong understanding of creating and implementing the Brand Purpose and Brand Vision into organizations Exceptional cross-functional collaboration, communication and presentations skills Knowledge of SEO and SEM disciplines A general understanding of the AI landscape and its emerging impact on consumer behaviour Experience in partnership marketing including negotiation and partner relations Understanding of market, competitive and consumer trends Experience or knowledge of entering international markets and managing localized brand adaptations DON’T MEET ALL THE REQUIREMENTS? DON’T WORRY… Not all applicants will have skills that match a job description exactly. Pelmorex values and welcomes diverse experiences. While having “desired” qualifications makes for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn’t followed a traditional path, don’t let that stop you from considering Pelmorex. We are always looking for people who will be a culture add. INTERESTED? IT GETS BETTER…. Course Reimbursement Program 📚 We want you to keep learning, so we can too Open and transparent communication, including All Hands Meetings with our CEO Pelmorex Learning Academy 🏫 Your mental health is important to us 🧠 We partner with Inkblot for virtual counseling sessions Frequent employee pulse surveys 📝 we value your feedback so we can continue to make Pelmorex a great place to work Free online doctor visits 👩⚕️ with Maple Online Healthcare While we encourage 1:1 conversations, we recognize that not everyone is comfortable with speaking up 🗣 We have an anonymous reporting platform to ensure everyone’s voice is heard OUR PROMISE TO YOU... We’re highly focused on doing the right thing. We’ll discuss issues and timelines professionally, so you have the time you need to do the best work you can. You will see the result of your work pushed out to real users quickly. We’re a team that enjoys learning new technologies and we’re open to trying new things. We’ll try our best not to bog you down with boring meetings. Weather inspires, protects, and transforms. For 35+ years, Pelmorex has led the way with trusted forecasts and alerts. With innovation at our core, we provide precision, speed, and unmatched reliability—safeguarding lives, powering decisions, and driving business success. Whatever the weather, we turn its potential into action. We’re Pelmorex. Imagine it and we’ll deliver it. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Information Services Referrals increase your chances of interviewing at Pelmorex by 2x Get notified about new Product Marketing Manager jobs in Montreal, Quebec, Canada. #J-18808-Ljbffr