Marketing Automation Manager at Storyblok

5 days ago

Toronto, ON, Canada Storyblok GmbH Full-time
Elevate marketing efforts with Storyblok as a Marketing Automation Manager. This remote position focuses on campaign operations, Pardot mastery, and lead flow management.

Join Storyblok, a headless CMS provider empowering brands like Virgin Media O2 and Oatly. As a Marketing Automation Manager, you will manage Pardot systems, handle nurturing campaigns, and streamline processes across multiple marketing disciplines. Key skills include data reporting, lead scoring, and automation.

Key Responsibilities: • Build and send email campaigns in Pardot and Knak • Manage webinars including registration and follow-up • Load and optimize lead lists for targeted outreach • Develop and implement nurture programs tailored by segments • Administer Pardot and sync with Salesforce

Requirements: • 4+ years in marketing automation or operations • Proficient in Pardot administration and Salesforce fluency • Experience in building effective nurture programs • Familiar with GDPR and consent management • SQL knowledge for reporting and analytics

Drive marketing automation success at Storyblok, utilizing your skills in Pardot and data management for impactful campaigns.