Digital Product Owner Personalization

Digital Product Owner Personalization at Fidelity Canada We are hiring on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement. At Fidelity, we’ve helped Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services, and we’re constantly seeking new ways to help our clients. As a privately owned company, we embrace innovation and continue to grow our business into the future. What You’ll Do Own product roadmap, personalization and experimentation strategy, roadmap and delivery Lead and manage Target backlog, sharing updates on backlog items, implementations, and roadmap refinements. Set the overall strategy and vision for the personalization program within the organization, ensuring alignment with core business objectives and the broader CX strategy. Create, manage, and prioritize the product backlog for Adobe Target or similar personalization technologies activities (A/B testing, MVT, Experience Targeting, Automated Personalization, Recommendations). This involves breaking down large initiatives. Enable real-time customer segmentation for Adobe Journey Optimizer (AJO) and Adobe Target. Develop audience activation strategies for personalized experiences across web, mobile, and email. Maintain a pipeline of innovation based on ongoing feedback, business needs and collaboration with all stakeholders for Adobe Target or similar personalization technologies. Champion personalization at scale—driving adoption of machine learning and AI capabilities that create tailored, outcome‑driven experiences for customers. Lead product success by managing risk, tracking product success metrics and effective cross‑team collaboration. Set and track product success metrics and be accountable for how and when product enhancements are released into production as Product Owner. What We’re Looking For Completed University Degree (bachelor’s degree) in Marketing, Business, Arts, Math, IT/Engineering or equivalent work experience. 3+ years’ experience in digital marketing, computer science, digital analytics, or digital customer experience (DCX). 2+ years working as a product owner, digital analytics, personalization lead. 3+ years in large scale personalization and experimentation programs. Working knowledge of Agile methodologies such as Scrum, Kanban, Lean, XP etc. Knowledge of Adobe analytics, Target or similar personalization technologies or Customer Journey Analytics Experience. Strong understanding of mutual fund and ETF investment industry. Certified Scrum Product Owner (CSPO) is required. The Expertise You Bring Deep expertise within experimentation and personalization as a product owner. Knowledge of experience design, including website usability, A/B testing, content presentation and mapping, and digital best practices. Experience in digital Marketing, customer experience. Deep expertise in digital user experience and web development. Experience defining and executing against program requirements. Demonstrated comfort with data integrations and documenting systems/processes (Salesforce, Snowflake, databases, etc.). Exposure to data-driven personalization or recommendation systems. Experience/ basic knowledge of Decibel, Medallia, Adobe Journey Optimizer, Salesforce, Snowflake and Marketo is an asset. Awareness of risk, control, and compliance processes in regulated financial institutions. Strong critical thinking and problem‑solving skills. Product strategy development driven by business goals, key metrics and outcomes Experience in user behavioral analytics tools and methodologies. Excellent communication and leadership skills, both written and oral. Ability to drive consensus amongst key stakeholders. Leadership and presentation skills to passionately articulate product vision throughout the organization. Total Rewards Your total rewards include: Base Salary: competitive annual range of $100,000 to $120,000, based on your experience and qualifications. Performance Bonus: eligible for a discretionary bonus that rewards your contributions and results. RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required. Benefits Flexible working arrangements—100% remote, hybrid, and in‑office options. Competitive total compensation, including company contributions to your group RRSP without a matching requirement. Comprehensive health benefits that start on your first day, with 100% employer‑paid premiums, that include up to $5,000 annually for mental health services and therapy. Parental leave top‑up to 100% of your salary for a period of 25 weeks. Up to $650 for home office equipment. Generous time‑off policy, including 2 paid days annually to volunteer at a charity of your choice. Diversity and inclusion programs, including an active network of Employee Resource Groups. Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation. EEO Statement Fidelity Canada is an equal opportunity employer. Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally–protected ground. Accommodation Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at FidelityCanadaStaffing@fidelity.ca. Contact No telephone inquiries or agencies please. We thank all applicants for their interest. Please be advised that only those selected for an interview will be contacted. #J-18808-Ljbffr