Creative Strategy Lead

2 weeks ago


Vaughan, Canada Pack-Smart Inc. Automation Full time

Creative Strategy Lead & Digital Marketing Strategist – Behind every brilliant machine or software platform, there’s a story waiting to be told. Pack-Smart Inc. designs high‑speed automation systems used in secure packaging, payment, identity, telecom, and document production worldwide. We’re seeking a Creative Strategy Lead & Digital Marketing Strategist who can bridge engineering, design, and marketing—turn complex technology into clear compelling stories. Responsibilities Work closely with engineers to understand new systems, features and technologies. Distill technical details into marketable messages, value propositions, and clear content. Support the creation of sales collateral, brochures, product sheets, and website content. Draft LinkedIn posts, articles, scripts, micro‑content, and internal messaging. Assist with creative direction for videos, visuals, and product storytelling. Support campaign strategy, content planning, and landing page optimization. Conduct audience, keyword, and competitor research. Maintain consistent content calendars and structured workflows. Publish day‑to‑day content on LinkedIn (company and leadership accounts). Repurpose engineering updates into short, engaging posts and clips. Monitor engagement and optimize content based on performance. Ensure clear, actionable information flows between engineering, sales, and creative teams. Prepare internal briefs, organize content assets, and keep distribution on schedule. Qualifications 3–7 years in digital marketing, content, communications, or technical writing. Strong writing and content development abilities (short + long form). Ability to interpret technical information accurately. Experience with LinkedIn content execution. Solid understanding of digital marketing fundamentals (SEO, funnels, analytics). Comfort collaborating with design and video teams. Experience in B2B marketing, content creation, or technical communications. Organized, fast‑moving, and able to manage multiple content threads. Confident in storytelling, but open to direction and iteration. Success in automation, robotics, industrial equipment, or engineering‑heavy environments is a plus. Basic visual creation skills (Canva or Adobe) are a plus. Storyboarding or video production familiarity is a plus. Familiarity with HubSpot, Odoo, AI tools is a plus. Benefits Competitive total rewards: starting salary, paid vacation, comprehensive health and dental benefits, and numerous store discounts. Modern work environment: safe, dynamic workplace emphasizing inclusion, learning, and collaboration. Mentorship and growth: direct guidance from leaders invested in your success, career development opportunities, and full support to reach your potential. Culture: interdisciplinary collaboration, passion for advancing technology, and innovative, inclusive culture. Location Pack‑Smart Inc. is based in Concord, Ontario—a hub for advanced manufacturing with access to urban amenities, close to highway 400 and 407. There is free parking on‑site, and the facility is clean with great lighting, fostering innovation and collaboration. EEO Statement Pack‑Smart Inc. welcomes and encourages applications from individuals with disabilities. Accommodations are available upon request during the hiring process. Application Apply now, and let’s engineer a better future together #J-18808-Ljbffr



  • Vaughan, Canada Pack-Smart Inc. Automation Full time

    A leading automation company in Vaughan is seeking a Creative Strategy Lead & Digital Marketing Strategist to bridge engineering, design, and marketing. In this role, you will translate complex technology into engaging stories and support marketing initiatives. You should have 3-7 years of experience in digital marketing, be an accomplished writer, and be...


  • Vaughan, Canada Pack-Smart Inc. Automation Full time

    A leading automation company in Vaughan is seeking a Creative Strategy Lead & Digital Marketing Strategist to bridge engineering, design, and marketing. In this role, you will translate complex technology into engaging stories and support marketing initiatives. You should have 3-7 years of experience in digital marketing, be an accomplished writer, and be...


  • Vaughan, Canada Pack-Smart Inc. Automation Full time

    Creative Strategy Lead & Digital Marketing Strategist – Behind every brilliant machine or software platform, there’s a story waiting to be told. Pack-Smart Inc. designs high‑speed automation systems used in secure packaging, payment, identity, telecom, and document production worldwide. We’re seeking a Creative Strategy Lead & Digital Marketing...


  • Vaughan, Canada Pack-Smart Inc. Full time

    A leading automation solutions provider in Concord is seeking a Creative Strategy Lead & Technical Marketing Strategist to craft compelling narratives around advanced engineering and marketing initiatives. This role involves collaborating closely with engineering and sales teams, turning complex concepts into market-ready content, and managing the execution...


  • Vaughan, Canada Pack-Smart Inc. Full time

    A leading automation solutions provider in Concord is seeking a Creative Strategy Lead & Technical Marketing Strategist to craft compelling narratives around advanced engineering and marketing initiatives. This role involves collaborating closely with engineering and sales teams, turning complex concepts into market-ready content, and managing the execution...


  • Vaughan, Canada Clever Digital Marketing Full time

    A leading digital marketing firm is seeking a Senior Performance Creative Strategist to lead and innovate in the creative strategy for Paid Social. The role involves overseeing creative testing, sourcing UGC, and collaborating with media buyers. The ideal candidate has over 5 years of experience in performance-driven creative strategies, especially in Meta...


  • Vaughan, Canada Clever Digital Marketing Full time

    A leading digital marketing firm is seeking a Senior Performance Creative Strategist to lead and innovate in the creative strategy for Paid Social. The role involves overseeing creative testing, sourcing UGC, and collaborating with media buyers. The ideal candidate has over 5 years of experience in performance-driven creative strategies, especially in Meta...


  • Toronto, Montreal, Calgary, Vancouver, Edmonton, Old Toronto, Ottawa, Mississauga, Quebec, Winnipeg, Halifax, Saskatoon, Burnaby, Hamilton, Victoria, Surrey, London, Halton Hills, Regina, Markham, Brampton, Vaughan, Kelowna, Laval, Southwestern Ontario, R, Canada Okta for Developers Full time

    A leading technology company is seeking a Creative Strategy Manager to enhance brand storytelling and creative projects. This role requires at least 7 years of experience in creative strategy, exceptional writing, and the ability to connect business goals with effective creative output. The position offers an opportunity to drive innovative marketing...


  • Vaughan, Canada Clever Digital Marketing Full time

    Senior Performance Creative Strategist Department: Paid Social Employment Type: Full Time Location: Canada Reporting To: Director of Paid Social Description Who We Are: At Clever Digital Marketing, we are a dynamic powerhouse of digital marketing experts and advisors committed to growing large-scale home improvement organisations by fueling top-line...


  • Vaughan, Canada Clever Digital Marketing Full time

    Senior Performance Creative StrategistDepartment: Paid SocialEmployment Type: Full TimeLocation: CanadaReporting To: Director of Paid SocialDescriptionWho We Are: At Clever Digital Marketing, we are a dynamic powerhouse of digital marketing experts and advisors committed to growing large-scale home improvement organisations by fueling top-line revenue...