Martech Lead

OverviewThe Martech Lead / Solutions Consultant is a unique hybrid business and technical leader who operates as a subject matter expert, relationship manager, and digital technology lead. This role demonstrates enterprise-level responsibility for the implementation and integration strategy across marketing technology platforms. This position is responsible for the successful onboarding and overall strategic direction for assigned business partners and serves as a liaison between technical and non-technical stakeholders to design and deliver high-quality, scalable solutions. The role reports to a senior leader within Marketing Technology and is accountable for managing relationships with senior partners across Marketing and IT, while delivering strong business performance, high employee engagement, and a superior client experience that drives sustainable value creation.This is a 1-year contract opportunity that can be extended and requires in-office presence at least 4 days per week in Toronto downtown office location.What is the opportunity?The Martech Lead / Solutions Consultant is a unique hybrid business and technical leader who operates as a subject matter expert, relationship manager, and digital technology lead. This role demonstrates enterprise-level responsibility for the implementation and integration strategy across marketing technology platforms. This position is responsible for the successful onboarding and overall strategic direction for assigned business partners and serves as a liaison between technical and non-technical stakeholders to design and deliver high-quality, scalable solutions. The ideal candidate consistently demonstrates thought leadership, strong technical expertise, and the ability to manage cross-division, cross-functional teams from project inception through completion. The role reports to a senior leader within Marketing Technology and is accountable for managing relationships with senior partners across Marketing and IT, while delivering strong business performance, high employee engagement, and a superior client experience that drives sustainable value creation.What will you do?Manage and cultivate assigned stakeholder relationships, balancing business objectives and expectations with optimal, scalable solutionsAct as a subject matter expert in marketing automation best practices, including both industry standards and internal practicesLiaise with technical and non-technical stakeholders to gather, translate, and document requirements with the appropriate level of detail for clear executionMonitor industry trends and best practices to identify opportunities for improvement in existing and future solutionsCommunicate effectively and build strong rapport with team members, stakeholders, and business partners using a variety of collaboration techniquesDesign, test, build, and present proof of concepts, data integrations, queries, automations, journeys, and reports as requiredUnderstand, document, and present marketing technology solutions and capabilities in stakeholder-facing sessionsWhat do you need to succeed?Must-have5+ years of experience in digital marketing, campaign management, account management, project management, or comparable roles5+ years of experience managing and/or delivering marketing automation projects (email marketing, SMS/push messaging, programmatic marketing, digital advertising, digital marketing)2+ years of advanced experience with Salesforce Marketing Cloud (SFMC) with the following certifications (or equivalent experience):Salesforce Certified Marketing Cloud ConsultantSalesforce Certified Marketing Cloud Email SpecialistSalesforce Certified Marketing Cloud AdministratorHigh proficiency in SQL development and design, with experience in web programming (HTML, CSS, XML, JavaScript) across multiple platforms (Windows, macOS, Unix)Knowledge of data management principlesNice to haveExperience with other Salesforce productsExperience with other marketing automation platformsExperience with additional email service providersExperience with content management systemsExperience with other cloud-based productsFamiliarity with the software development lifecycle and Agile methodologiesExperience with server configuration (DNS, SSL)What’s in it for you?Opportunity to make a meaningful and lasting impactWork within a dynamic, collaborative, progressive, and high-performing teamExposure to challenging and rewarding work in a growing digital and marketing technology environmentThis posting is for a current vacancy that is being actively recruited. Please note that artificial intelligence (AI) may be used at various stages of the recruiting process (e.g., screening, assessment, candidate ranking) and is disclosed here in accordance with Ontario job posting requirements. #J-18808-Ljbffr