Marketing Specialist
2 weeks ago
The Role:
We are seeking a Marketing Content Creator with a keen eye for creativity in food, similar to a food stylist, who possesses the ability to recognize the artistic potential in culinary presentations. This role plays a crucial part in storytelling T&T's diverse food offerings and brand story through captivating video and photo work. Additionally, the role involves project management responsibilities, including initiating collaboration with cross-departmental teams and external agencies, and running marketing campaigns that help achieve the business goals.
Major Responsibilities
Expert in storytelling and bringing creative ideas to life that speak to various outputs such as new store announcements, product launches, seasonal campaigns, etc. Proficient in pitching creative initiatives to Marketing team.
Responsible in all aspects of video and photo production, from pre-production to post-production, including storyboarding, script writing, shooting, editing, sound mixing, and color correction.
Collaborate with cross-departmental teams to comprehend specific needs and themes for photo/video shoots, ensuring alignment with branding and marketing strategies.
Work closely with all business units to style food and create content that is visually appealing and highlights selling points.
Demonstrate a thorough understanding of food markets and stay updated on the latest creative trends.
Work with the Marketing Manager to strategize creative initiatives across owned, paid, and earned channels to achieve business goals.
Prepare creative briefs, manage campaign calendars, production budgets, and projects to ensure timely launches.
Manage project workflows, ensuring adherence to timelines, work-back schedules, and approval processes.
Knowledge, Skills and Ability Requirements
Bachelor or college degree in Marketing, Business, Film Production, or a related field.
minimum of 2 years’ experience in project management.
experience as a food photographer/videographer and stylist, with a portfolio that demonstrates expertise.
experience with digital technology and post-edit software program (canon series, adobe photoshop, adobe premiere, after effects, drone, media encoder & basic).
Highly motivated, self-managed individual with strong project management skills, and an ability to prioritize, communicate, and meet deadlines.
Proficient in both spoken and written English and Chinese.
A valid driver's license and personal vehicle are required for this position.
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