Copywriter

3 weeks ago

Toronto, Canada Makemarks Full time

Role: Copywriter – Marketing Communications Reports to: Creative Director Location: Toronto About the Team Marks is a brand creation platform that amplifies engaging moments across the entire brand spectrum – from brand design and packaging to content and consumer connections. Rooted in a deep understanding of human behaviour, we are uniquely constructed to enable brands to win in an age of constant change. A super‑charged experience powerhouse - 1800 people strong, with subject matter experts working collaboratively across 38 studios and 21 countries - we have helped some of the world’s biggest brands (Amazon, LEGO, PepsiCo, Chevron and AB InBev, to name a few) connect to their audiences and tackle the biggest challenges and opportunities of today’s consumer landscape. About the Role This position calls for a highly collaborative team member with a creative spark, sophisticated writing abilities, strong communication skills, passion, and self‑motivation. You will be tasked with thoughtful problem‑solving that leads into high‑caliber campaign concepts and executions, informed by a strategic framework and narrative. You’ll work with your team to break down complex client asks, conceptualise big ideas and then bring that idea to life across different touchpoints and mediums – presenting and selling internally and to clients, with passion and energy. As a master of the written work & tone of voice, matched only by your clever conceptual thinking that addresses client needs and business goals, you are omni‑channel to the core – as comfortable creating for social and digital as you are with retail programmes, instore communications, traditional media and beyond. You help to set and maintain the quality bar for the creative product of the company at a level that is amongst the top tier within the industry. You’ll work and consult with teams across our entire Marks ecosystem on an exciting range of clients and categories, including toys, food & beverage, beer, wine, spirits, technology, personal care, beauty, retail, and many more. On any given day you might Work with your creative team partners to develop overarching campaign ideas and narratives Craft innovative insights and idea statements to connect the “why” of concepts to a strategic framework Create individual executions within an existing campaign – everything from OLV scripts to social content, retail communications and more. Actively participate in brainstorming sessions and internal reviews Work with our strategy team to define and hone a brand’s tone of voice across multiple touchpoints, including packaging and brand design Shape and craft compelling presentation narratives to support and sell through creative concepts Keep up to date with the latest trends and innovations – exploring ways to leverage AI tools to advance our work. The ideal person Lives and breathes omni‑channel marketing & advertising communications – gets excited to talk shop and always learn Is innately curious, has an insight into human behaviour, and an instinct for popular culture Takes a consumer‑first approach to today’s ever complex path to purchase Is able to work across different groups, disciplines and projects to push work forward Is embedded in the digital ecosystem, with an intuitive understanding of all its forms. Loves digging into problems and seeing beyond the “ask #J-18808-Ljbffr

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