Junior Insights Strategist

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more. Overview Those who understand the consumer best, win – which is why we developed a team of insights strategists, data scientists and analysts committed to uncovering target-relevant and own-able insights for our clients. Publicis’s Data & Insights team specialize in interpreting data to understand how people engage with products, categories, or brands online. By leveraging these insights, we enhance our strategic and creative offerings. As consumers spend more time online, they leave a trail of “breadcrumbs” that reveal their actions and purchase intents. This wealth of data is crucial in uncovering insights that drive innovative communication strategies and creative campaigns for our clients. With a holistic background of digital experience, the Jr. Insights Strategist will ingest data from search, social, and other first/third-party sources to formulate compelling findings that present new ways to approach business problems with consumer centric research. Responsibilities Leading and participating in insights development for digital & mass initiatives for clientsWorking with agency teams to understand client business in detail and be “the voice of the consumer” for clientsBe able to source, digest and interpret business information and consumer / market data / cultural and social trends from a variety of sources, establishing facts and drawing smart conclusions to:articulate trends/changes to consumer behaviour and the impact on motivations and pain pointsdevelop clear and impactful client research documents/presentationsBe intimately familiar with data metrics & terminologyShow interest around the latest thinking and inspiration on human psychology and behavioral science Qualifications 1-2 years of research experience, with clear evidence of strategic thinkingStrong written and presentation skillsAbility to manage multiple projects simultaneously and effectivelySelf-starter who takes ownership and responsibilityClient facing experience in an advertising environment is an assetExperience working with Microsoft Excel, Notebook LLM, Google Keyword Planner, SEM Rush, and social listening tools an assetAbility to organize and manipulate data with ease You are an ideal candidate if you: Are curious by nature: interested how things work and why they work that wayThink critically in everything you doAre able to weed through any ask independently and identify the root problem/opportunityCan tackle anything thrown your way and find a way to approach it from a different perspectiveDo what it takes to deliver on your commitmentsSet high quality standards of work for yourself and aim to get every detail rightEnjoy working in a fast-paced, challenging and rewarding environmentAre able to maintain constant and effective communication with multidisciplinary project teams Candidate Education: Undergraduate Degree (Marketing, Business, Psychology) or other related degrees considered an asset Additional information Transparency matters to us. The salary range for this position is CAD $50,000 - CAD $55,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI Use We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people. Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources. #J-18808-Ljbffr