Paid Media Performance Marketing Manager

3 days ago

Quebec, Capitale-Nationale, Canada Blacksmith Agency LLC Full-time

Own paid media strategy remotely for Blacksmith Agency, managing Google Ads, Meta, LinkedIn and Microsoft Ads across client accounts.

As Performance Marketing Manager, you guide paid media for B2B and growing-brand clients. You set targeting, make budget calls, build roadmaps, and explain performance narratives. The role covers paid media only, with SEO handled separately by its own strategist.

Key Responsibilities:

  • Manage paid media across four advertising platforms
  • Allocate budgets, adjust bids, target audiences, and test creative
  • Decide when campaigns should be stopped
  • Maintain conversion tracking and attribution using GA4 and pixels
  • Own client roadmaps, reporting narratives, retention, and upsell

Requirements:

  • Three or more hands-on years in Google Ads and Meta
  • Experience building, running, and optimizing campaigns personally
  • Demonstrated movement in ROAS, CPA, or pipeline metrics
  • Agency experience managing several clients simultaneously
  • Clear spoken English for live calls with US clients

Bring hands-on paid media, measurement, and client growth expertise to Blacksmith Agency’s remote performance marketing team.