Manager, Paid Search

Company DescriptionAbout Us:With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.You will be joining a well recognised agency with credentials:Great Places to Work certified three years in a rowOnly communications company to be ranked in LinkedIn’s Top 25 Great Places to Work2022 Media Agency of the Year2023 Media Agency of the Year finalistWhat we Offer:Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a yearExtended long weekends throughout the year with an additional day off each long weekendWellness & Tech benefits to support what’s most important to youBirthday leaveExtensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development AllowanceLocal and Global Mobility within the Publicis Groupe networkJob DescriptionActivate and manage active SEM campaignsBuild new campaigns, ads, and keywords based on client briefsProvide recommendations for new campaigns including tactics, spend and performance estimates etc.Perform optimizations based on insights from Search dataComplete client reports with help from SEM CoordinatorsOversee training and developing of SEM Coordinators and SpecialistsManage team that may include SEM Coordinators, Specialists and/or SupervisorsAccount and client strategy developmentResponsibilitiesOptimize budget pacing, bids and bidding strategies, ads and morePull data from multiple systems to create PowerPoint and Excel reportsIdentify opportunities or insights during ongoing accounts from Engine systems and reportsCreate and update keywords lists, ad copy, landing pages, and ad extensionsProvide insight and analysis and perform updates/optimizations to improve performanceHelp with the growth and development of junior team membersQualifications5+ years of SEM agency experiencePrevious management or supervisory experienceShopping Ads experience preferredA strong desire to learn and improve own skill set through directing learningOrganization in order to work on multiple tasks simultaneouslyAbility to find solutions to unique tasks and operate independently on daily tasksComfort and strength in data aggregation, manipulation and analysisStrong numerical and computer skillsHigh level of capability in Excel and PowerPointGood writing skills, for both ad copy writing and to summarize insights in a concise mannerStrong public speaking, in order to discuss campaign aspects with clients in meetingsAccountabilityAdditional InformationStarcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom; however, only those candidates selected for an interview will be contacted.We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.SalaryTransparency matters to us. The salary range for this position is $70K-$80K CAD per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.AI UseWe use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people. #J-18808-Ljbffr